The series will feature emerging female talent, such as DJ Viva, Biirdperson and Tamtam.
Saudi Arabia’s entertainment company MDLBeast has partnered with Adidas Originals to launch a mini content series, which will highlight the region’s emerging female talent.
The series, titled Playground of Possibilities, spotlights three female artists who performed at the recent Soundstorm music festival in Riyadh, which includes DJ Viva, Biirdperson and Tamtam.
The series delves into each artist’s background, how they got into the music industry and their message for the future generation of creatives.
Saudi singer and songwriter Tamtam is currently based between Riyadh and Los Angeles. DJ Viva is an electronic music DJ whose advice to young music makers is “Be the sounds, not the echo,” whereas Biirdperson is a DJ and filmmaker who credits music with being able to “connect people’s hearts in ways that words and actions cannot”.