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Advanced Media showcases latest video and cinematography products at Cine In

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    BeIN Media Group acquires MENA rights to Omens Studios animated series

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    Eutelsat announces $1.56bn capital increase

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    Palestine Film Institute to present three documentaries at Sheffield DocFest

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    Conviva expands MENA presence with strategic hire

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    Sharjah Broadcasting Authority and Chinese media delegation explore strategic collaboration

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    Amman Film Industry Days selects 18 projects for 2025 Pitching Platforms

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      BeIN Media Group acquires MENA rights to Omens Studios animated series

      BeIN Media Group acquires MENA rights to Omens Studios animated series

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      Amman Film Industry Days selects 18 projects for 2025 Pitching Platforms

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      • All
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      Playing to win

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      The expanding role of AI in broadcast

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

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      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

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        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

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        Film and Beyond: Leapfrogging into the global screen industry

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        Breaking barriers, building futures: The new face of IABM

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      Home News AV

      Advanced Media showcases latest video and cinematography products at Cine In

      Staff Reporter by Staff Reporter
      March 1, 2020
      in AV, News
      Advanced Media showcases latest video and cinematography products at Cine In

      Sennheiser's Ryan Burr giving a presentation during Cine In event organised by Advanced Media and IN5 Media.

      ShareTweetPostEmail

      The event featured interactive networking events, seminars, and training courses conducted by the experts of the industry including Sennheiser, ZEISS and others.

      Advanced Media, in collaboration with IN5 Media, conducted a two-day open house event Cine In, showcasing the latest in digital cinematography and professional video products at Dubai Production City on February 26 and 27.

      The event, which was designed for the community of cinematographers and filmmakers in the region, saw interactive networking events, seminars, and training courses conducted by the industry experts. Featuring their products, many leading market players were present including Sennheiser, ZEISS, RED, and Astera.

      At the event, Sennheiser’s Ryan Burr explained the importance of good-quality audio in a world of HD video content and revealed some new products in the pipeline. He talked about the methods of audio capturing for films we well as 3D-audio recording.

      ZEISS Product Manager Christophe Casenave told BroadcastPro ME: “We are here to present our different lens lines for cinematography, going from the Supreme Prime 3 which are very compact and lightweight, to Supreme Primes including Radiance lens. These are big, high-speed lenses. Our technology helps the VFX people with visual effects as well.”

      Jesper Sorensen, who was there representing Astera LED, explained: “We are presenting wireless LED lights, running on battery and controllable from an app, which is basically the concept of the product. The app can control the lights from up to a range of 300 metres.”

      Speaking about the event, Advanced Media MD, Alaa Al Rantisi told BroadcastPro ME: “We hold such events as Cine In to introduce different products and ideas related to cinema production, new technologies to the cinema community in the region. This helps professionals in the field to understand how to use the right lighting, audio and colours, basically all end-to-end solutions related to cinema production in general.”

      Tags: Advanced MediaCine Inin5

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