After extensive testing, Al Arabiya said Mimir offered the best results for media management, search, and speech-to-text analysis and translations, especially for Arabic, and its many dialects.
Dubai-based broadcaster Al Arabiya has chosen Mimir from Mjoll, a software solutions provider associated with Norwegian company, Fonn Group. Al Arabiya wanted to move its online published video to the cloud to improve its logging and reuse its video content for multiple platforms.
Mimir allows Al Arabiya to automate its speech-to-text transcriptions and translations. Mimir enables the introduction of Artificial Intelligence (AI) into Al Arabiya’s editorial workflow, to extract metadata from media assets. Logging is automated and enables journalists and editors to retrieve the video material they need with a metadata-based search system. They can then repurpose this for multiple platforms.
“We have a long-term relationship with the companies in Fonn Group, and especially the Mjoll team. With their experience in video technology and workflow, we trusted them to provide the best solutions for us,” commented Fadi Radi, Director of Creative, Al Arabiya Group. “To adopt such an amazing service of AI-based functions on a wide scale, with our content, is a big challenge! After extensive testing of competitive solutions, Mimir proved to give best results for media management, search, and for our speech-to-text analysis and translations, especially for the Arabic language, and the many dialects across all our regions of coverage,” he added.
Haavard Myklebust, CEO of Mjoll added: “Al Arabiya has a long term relationship with technology companies from Media City Bergen and is at the forefront of implementing editorial and creative workflows for the future. We are very happy to add to this list, as one of their trusted technology partners.”
