The HVS-1200 switcher offers full control over cameras and sources, using FOR-A’s MELite technology to deliver six M/E-like effects with a 2 M/E switcher in HD.
Al Sharqiya, Iraq’s privately owned broadcasting network, has enhanced its news production capabilities with the installation of FOR-A’s HVS-1200 production switcher. While currently operating in HD, the switcher is equipped for a seamless transition to 12G-SDI when the channel upgrades to Ultra HD.
Established in 2004 by media mogul Saad al-Bazzaz, Al Sharqiya Group has grown into a major media powerhouse, delivering content across multiple platforms, including satellite, OTT services and social media. With a vast reach spanning the Middle East, North Africa and Europe, the network’s flagship channels, Al Sharqiya Television and Al Sharqiya News, continue to draw millions of viewers. The group operates advanced studios in London, Dubai, Amman, Erbil, Baghdad and Basra, with its primary newsroom studio based in Dubai.
The newly integrated HVS-1200 switcher brings advanced production capabilities to Al Sharqiya’s newsroom, offering seamless control over multiple camera feeds and sources. Its unique MELite technology allows the 2 M/E switcher to simulate the functionality of six M/E paths in HD, delivering high-quality visual effects. Additionally, the built-in multi-viewer simplifies studio operations by centralising control over monitor walls and on-set displays.
Speaking about the upgrade, Ahmed BIN-Afif, CTO of Al Sharqiya Group, said: “We’ve been using FOR-A equipment for over a decade and have consistently found it to be reliable, versatile, and equipped with advanced features. The recent addition of their vision mixers to our system has been especially impressive, offering exceptional performance and delivering breathtaking, true 4K outputs. FOR-A equipment is a vital part of our workflow, and we look forward to continuing our partnership for years to come.”
Mohammed Abu Ziyadeh, FOR-A Regional Manager for the Middle East and Africa, commented: “We find that customers are increasingly choosing the FOR-A approach of traditional, proven hardware and SDI connectivity over our competition. The industry is in transition, and FOR-A is well positioned for the move to IP, but for now users want the security of well-honed technology. Al Sharqiya is an excellent example. The station’s entire reputation is based on up-to-the-minute news coverage, so the studio producing it has to be on air non-stop. FOR-A’s established technologies guarantee that security.”
