The partnership, which will make NMK responsible for all Allen & Heath products, will come into effect immediately, with plans for regular training and product support activities.
UK-based audio mixing consoles manufacturer Allen & Heath has appointed UAE-based NMK Electronics as its exclusive distributor for the UAE, Saudi Arabia, Bahrain, Kuwait and Oman, with immediate effect.
Responsible for all Allen & Heath products, the full range will enable NMK to offer a broad range of solutions to customers, from MI and Pro Audio, through to AV installation.
Commenting on the appointment, Manfred Quesada, Allen & Heath’s EMEA Sales Manager, said: “As our product range grows, we continue to seek out the very best distribution partners to represent our products around the world. NMK is a dynamic company, which has rapidly built an impressive standing in the region and we are very pleased to be working together to further strengthen the brand in the Middle East. NMK is confident that this agreement promises to enhance their offering to its clientele in the market.”
Dino Drimakis, Business Development Manager at NMK, added: “We are extremely proud to partner with such a legendary brand. NMK has witnessed Allen & Heath grow at an increasing rate over the last few years. Thanks to the highly talented and friendly team at A&H and with the addition of Avantis joining the flagship dLive, SQ and Qu Series, we feel A&H perfectly complements the NMK portfolio and feel confident that we can continue to raise the profile of A&H in the Middle East and provide exceptional audio solutions for our clients.”