Amagi to utilise ₹ 5,500.64m of the Net Proceeds towards technology and cloud infrastructure, till Fiscal 2028.
Amagi Media Labs Limited has marked a major milestone with the listing of its equity shares on India’s Bombay Stock Exchange (BSE) and National Stock Exchange (NSE), following a strongly subscribed initial public offering that underscored investor confidence in the company’s cloud-first, technology-driven business model.
The IPO opened on January 13, 2026, and closed on January 16, drawing participation across investor categories. Amagi positions itself as the only cloud-native, end-to-end SaaS provider serving the global broadcasting and streaming ecosystem, with offerings spanning live production, content preparation, distribution and monetisation. The company is also the only AI-enabled, end-to-end cloud platform in the video segment of the media and entertainment industry and the largest cloud-native software provider in cloud playout by FY25 revenues.
Speaking at the listing ceremony, Amagi Co-founder, Managing Director and CEO Baskar Subramanian said: “Amagi’s public listing is just the beginning. From a global cloud transformation standpoint, we are still in the very early stages—less than 10% of the media ecosystem has migrated to the cloud and 90% is yet to transform. At the same time, streaming has emerged as the single largest growth lever across the industry worldwide.”
Subramanian added: “Amagi’s growth strategy is guided by the ‘Win, Expand, Extend’ framework as a structured strategy framework for vertical SaaS companies. We shall continue to invest in product innovation and technology and harness Amagi Intelligence to drive innovation across our platform. We shall leverage domain expertise to expand into new geographies and strategically pursue acquisitions and partnerships. We shall scale profitably through disciplined capital allocation in order to enhance value for stakeholders and shareholders.”
Proceeds from the fresh issue will be primarily used to fund investments in technology and cloud infrastructure, amounting to ₹550.64 crore, alongside support for potential inorganic growth through future acquisitions and general corporate purposes. Spending on technology and infrastructure is planned to be phased through fiscal year 2028.
Kotak Mahindra Capital Company, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services and Avendus Capital acted as the book running lead managers for the public issue.
