Effective July 30, developers, startups, and enterprises, as well as government, education, and non-profit organisations can run their applications and serve end-users from data centers located in the Middle East.
Amazon Web Services has announced the opening of the AWS Middle East Region out of Bahrain.
The AWS Middle East Region, the company says, will allow firms, educational institutions and governments to run their applications and serve end-users from data centres located in the region.
Commenting on the announcement, Andy Jassy, the CEO of Amazon Web Services said: The cloud has the change to unlock digital transformation in the Middle East. Today, we are launching advanced and secure technology infrastructure that matches the scale of our other AWS regions around the world and are already seeing strong demand in the Middle East for AWS technologies like artificial intelligence and machine learning, data analytics, IoT and much more.
We are excited to see how our cloud technology will provide new ways for governments to better engage with citizens, for enterprises to innovate for their next phase of growth, and for entrepreneurs to build businesses and compete on a global scale.
Around the world, AWS regions are composed of availability zones, each one located in a separate geographic location with enough distance to reduce the risk of a single event impacting business continuity.
At the outset, the AWS Middle Region will offer three availability zones.
In the Middle East, a number of start-ups and companies are building their businesses on or moving to AWS, including Careem, BitOasis, Al Tayer Group, Aramex, Bahrain Bourse, Flydubai, MBC Group and Virgin Middle East.
Another, Emirates NBD, is using AWSs AI and machine learning services, data analytics and natural language processing technologies to better engage with customers.
Commenting on the advantages of AWS, Abdulla Qassem, Emirates NBDs group COO said: Emirates NBD has been collaborating with AWS and taking advantage of AWSs technologies and innovative practices to develop personalised, real-time banking experiences. The new AWS Middle East Region will allow us to further experiment and enhance our solutions as we continue to realise our vision of being the regions most innovative financial services organisation.
Careem, for its part, started working with AWS to help it expand to 14 countries in under seven years.
Commenting on the employment of AWS services, Magnus Olsson, Co-Founder, Careem said: When we started building Careem, we knew that the ability to scale fast, in a secure and reliable way, would be critical to our long term success.
Thanks to AWS, we have been able to focus our efforts on geographical and new vertical expansion and to innovate new technologies and services.
Olsson added: We will now be able to benefit from data centres with lower latency in the region.
Public sector entities in the region using AWS include various Bahraini government ministries, Kuwaits Communications and Information Technology Regulatory Authority, Tamkeen and Mumtalakat.
AWS is also launching a new direct connect location in Bahrain, joining two others and two Amazon CloudFront Edge locations in the UAE.
These centres promise to make it easier for customers to establish a dedicated private network connection between AWS and their data centre, office or colocation environment. AWS is also offering instructor-led training programmes for customers and partners.