Anghami Lab to merge digital, live and experiential entertainment and content creation exclusive to Anghami.
Music streaming platform Anghami has announced the launch of an entertainment venue named ‘Anghami Lab’ in Dubai, which will be followed by Riyadh and other major cities.
To introduce the new concept, Anghami has partnered with Addmind. Anghami Lab will be the first to combine both online and offline worlds, bridging digital and traditional entertainment. The venue will feature a lounge, stage and studio where creators can experiment by co-creating music inspired by both Arabic and international cultures to be performed in the venue.
The resulting music will be made available only on the Anghami app which will have its own set of features that will enhance both experiences. The cuisine offered at Anghami Lab will be a fusion of Arabic and international dishes, capturing the spirit of Anghami while also delivering a global taste with an Arabic flavour.
Speaking about the Lab, Eddy Maroun, Co-founder and CEO of Anghami, said: “We are excited to partner with Addmind to create this unique, transformational experience for our users. Addmind is a leading expert in conceptualising and operating hospitality spaces, and this is a great opportunity to further reinforce the value we provide digitally to be converged offline in a unique user-to-guest experience.”
The first venue will open in Dubai in early 2022. Following the Dubai location, Anghami Lab will launch in Riyadh, Jeddah, Cairo, Beirut and other global cities such as London, New York and Los Angeles.
Tony Habre, CEO of Addmind, added: “Anghami is more than just a streaming platform, they have elevated the value of the music industry in the Middle East as a whole – Anghami Lab is an amazing and unique concept that embodies our rich Arab culture with an international twist – which we are thrilled to bring to fruition and scale.”
Anghami recently announced it expects to become a publicly-traded company via a merger with Vistas Media Acquisition Company Inc., a special purpose acquisition company.