Shofha is also planning to launch its Smart TV app later this year.
MENA content aggregator ArpuPlus has launched Shofha smart app to enable subscribers and users of its video-on-demand (VOD) portal Shofha to access the content platform on their smartphones with just one click.
Shofha’s new smart app has been designed to offer subscribers a much faster performance with the use of locally stored data on their devices. It has been launched in the MENA region and will also be available in Europe and the US in the initial phase of the launch, providing the service for the Arab audiences there.
Additionally, Shofha is also gearing up to launch its SMART TV app this year. The SMART TV app will further enhance the entertainment experience by enabling users to enjoy the content on bigger screen types.
Developed with a clear understanding of consumer needs and expectations, Shofha application enhances user experience by many folds. Apart from providing easy access to Shofha content catalogue, the smart application offers a more personalised experience.
Furthermore, it will enable better communication in the form of notifications and updates. The user-friendly front end is also set to contribute and maintain customer loyalty by making users come back for more.
Commenting on the launch, Medhat Karam, CEO, ArpuPlus, said: “With an aim to continually enhance the viewing experience of our subscribers and users, we have incorporated brand new features and advanced technology into the new Shofha app, which is set to offer users faster performance and uninterrupted streaming of their favourite series or movies. The user interface of the application is easy to navigate as well, thanks to its well-organised content.”
Shofha platform was launched in 2016 to provide a video streaming experience to users. Currently available in 13 MENA countries, the platform’s library consists of a wide of variety of content that makes up around 100,000 minutes that include Arabic movies, series, the top plays that are well known among Arab audiences, and many more.
