Additionally, Asharq News is equipped with state-of-the-art graphics, augmented reality, and virtual reality systems, elevating its visual storytelling capabilities.
Asharq News, the multi-platform Arabic news service provider, has introduced a solution integrating AI anchors speaking in multiple languages on air.
During the evening show Colours of the East, Asharq News debuted its inaugural AI-generated look-alike of the programme anchor, ‘Hadil Eleyan.’ The AI anchor presented the technology segment fluently in multiple languages, including Russian, Spanish, and Mandarin, captivating audiences with its seamless delivery. Eleyan herself admired her AI counterpart’s precision and qualities, while the segment on social media garnered over a million views.
Nabeel Alkhatib, General Manager of Asharq News, underscored the strategic significance of integrating AI into newsrooms. Alkhatib emphasised that AI anchors serve more than just novelties; they are instrumental in enhancing efficiency and creativity within editorial processes.
Steven Cheak, Director of Creative Services at Asharq News, added: “AI is meant to augment human productivity rather than replace it. The symbiotic relationship between artificial intelligence and human ingenuity is a cornerstone of Asharq News’ commitment to innovation.”
Asharq News remains dedicated to delivering a seamless and impactful experience for Arabic-speaking audiences. Leveraging cutting-edge technology and digital transformation initiatives, the network boasts a digital infrastructure in the region. This infrastructure includes state-of-the-art studio equipment, advanced broadcast technology, robust asset management systems, and high-speed internet connectivity.
Furthermore, Asharq News is equipped with the latest graphics, augmented reality, and virtual reality systems, enhancing its visual storytelling capabilities. The motion-tracking system employed by the network ensures fluidity in displaying visual content, solidifying its position at the forefront of media innovation.
