ATL Media will also retains its position as the exclusive representative for Cartoon Network's channels and their extended digital assets in the MENA region.
ATL Media, a Zee Network Enterprise, has unveiled a strategic shift, announcing its exclusive representation of Zee Entertainment channels in the MENA region effective January 1, 2024.
The extended portfolio managed by ATL Media encompasses a diverse array of channels, designed to cater to a broad demographic of viewers. With offerings like Zee Aflam and Zee Alwan connecting with Arabic-speaking audiences, and Zee TV, Zee Cinema, and Zee Keralam engaging South Asian viewers, ATL Media reflects the multicultural fabric of the MENA region.
Aligning with its commitment to diversity, ATL Media not only retains its role as the exclusive representative for Zee Entertainment Channels but also continues as the sole representative for Cartoon Network‘s channels and their extended digital assets in the MENA region. This strategic move underscores ATL Media’s dedication to providing compelling and varied advertising solutions to a wide-ranging audience.
Commenting on the development, Ashok Namboodri, Chief Business Officer for International Business at Zee Entertainment, said: “We are excited and enthused about this new chapter in our growth plans in the region and are confident that ATL Media’s expertise will significantly enhance the reach and impact of our diverse channels.”
Medhat Houalla, Executive Vice President of Ad Sales and syndication of ATL Media, added: “We are thrilled to reclaim the exclusive representation of Zee Entertainment channels in the MENA region. This move seamlessly aligns with our mission to deliver diverse, high-quality creative solutions that resonate with our clients. Our team is enthusiastic about the opportunities this brings, and we are dedicated to ensuring an unparalleled advertising experience for our partners.”
This strategic realignment underscores ATL Media’s commitment to promoting a diverse content landscape, resonating with audiences of all ages and backgrounds throughout the MENA region.
