ProAV systems manufacturers have re-affirmed their intention to stay engaged in the MENA (Middle East and Africa) markets, encouraged by their positive experiences at the recently concluded InfoComm MEA 2011 trade exhibition and summit in Dubai, as well as the growth potential in the region. More than 90% of exhibitors in 2011 have reportedly re-booked […]
ProAV systems manufacturers have re-affirmed their intention to stay engaged in the MENA (Middle East and Africa) markets, encouraged by their positive experiences at the recently concluded InfoComm MEA 2011 trade exhibition and summit in Dubai, as well as the growth potential in the region.
More than 90% of exhibitors in 2011 have reportedly re-booked to participate in InfoComm MEA 2012 which will be held from 14-16 October 2012 alongside GITEX Technology Week. The event in 2011 played host to 12,131 visitors – with a reported 92% representing institutional end-users, notably from the corporate and government sectors.
Brady O Bruce, vice president of marketing and strategic alliances, Jupiter Systems commented: “We were, and still are, confident that theres untapped potential for AV technology in this region. The economies here are less affected by the current economic uncertainties elsewhere. Oil and gas revenues have enriched several countries in the region, allowing them to fund ambitious building and infrastructural projects, and we see a commitment by the governments to sustain infrastructure development as a driver of economic growth. We, too, at Jupiter Systems, remain similarly committed to enlarging our presence in the MENA markets,” he added.
A DIFC (Dubai International Financial Centre) Economic Note, launched on July 4, 2011, by Dr Nasser Saidi, chief economist and head of external relations of DIFC, highlighted the importance of infrastructure as an engine of growth. The value of projects planned or under way in the GCC is close to $2.9 trillion, as of April 2011.
Economic prospects in the MENA region in 2012is expected to improve as compared with 2011, with the increase coming from a projected two percentage point jump in growth in developing MENA (World Bank Regional Economic Update, May 2011). InfoComm International forecast the ProAV market in the MENA region to reach $3.14 billion in 2012.
Jupiter Systems is among the ProAV manufacturers that have already booked their stand in InfoComm MEA 2012. Other companies include Extron, Crestron, AMX, Jupiter Systems, Mitsubishi, Sharp, NEC, Hitachi, Wolfvision and projectiondesign.
