Due to their cultural diversity, the UAE, Saudi Arabia, and Egypt have become launching pads for creatives.
As part of its expansion strategy within the Middle East and North Africa (MENA) region, OTT digital media services provider Basebone will significantly boost its Arabic-focused content within its flagship product lineup.
In the first half of 2022, Basebone accumulated over 7m signups in its top markets by leveraging data and technological innovations. This represents a growth of 43% year-on-year with a projection to reach 18m by the end of the year.
Speaking about the expansion, Michael Holmqvist, CEO of Basebone, said: “We are very excited over how the MENA expansion has been developing positively, and our local content strategy has gone above and beyond expectations. We are striving to support the local community, by allowing individual creators to monetise their content on our platform. We are confident that this move will inspire regional creators to make and share meaningful content and, in turn, help the brand to establish itself not just as a leading service provider in the region but as an enabler in the local creator economy.”
Basebone is designed to engage users, and aid creators in producing quick, easy-to-create, and digestible content. Short-form video content, which is not more than two minutes long, has become an essential part of the video consumption experience. This, according to Benito Alvarez, CMO, will significantly boost local short video content creators to be more innovative and to create a deeper connection with their respective followers.
In an effort to grow their popularity, a new generation of Arab content creators are making their voices heard due to Basebone’s tailored strategy. Regions including the United Arab Emirates, Saudi Arabia, and Egypt have become launch pads for creatives due to their rich cultural diversity.
“Thanks to our latest innovations, our users can now access thousands of content types in their local language, including documentaries, books, games and content from some of the best talent in the region such as beauty blogger ‘Beauty by Lama’, lifestyle content creator ‘Mohammad Matar’, and business guru ‘Eli Khudari’,” added Michael.
