The initiative aims to uplift spirits and encourage more brands to reach out to artists and compensate them through future online events.
The Beat DXB has partnered up with G-Shock Middle East to present a full-day concert on Instagram on April 8, with a massive line-up of 35 performers.
The event, which is split up into 10-minute slots divided amongst the artists’ individual Instagram pages, will take place from 2.15 pm until 11.55 pm local time.
The event kicks off with a freestyle set from spoken word artist Suhaib Alises and ends with a joint set between eKay and Zenden Lavon.
The Beat DXB founder Big Hass says due to the coronavirus outbreak and the ongoing requirements to stay at home, artists and freelancers around the world are facing limited income avenues. “I am not saying that the 10 minutes they will perform here will change their career, but artists also need to keep going and creating. With the lockdown event, I wanted to show their talent and show appreciation for what they do,” said Hass.
Sponsorship for this event will be donated to charity.