BeIN Sports claims to be the first to bring an immersive stadium audio experience in the MENA region for its 4K subscribers.
BeIN Media Group is reportedly the first broadcaster in the MENA region to broadcast in Dolby Atmos audio technology during live sports events.
The Group’s flagship sports channel beIN Sports, which will carry the UEFA Euro 2020 action exclusively for MENA, will broadcast the knockout phase matches in Dolby Atmos, along with 4K Ultra HD, giving their 4K subscribers in the region an immersive stadium audio experience.
Commenting on this collaboration, Israel Esteban Martí, Chief Technology Officer at beIN Media Group, said: “We are always eager to find new ways of providing our subscribers with the very best sporting and entertainment experience possible. This exciting collaboration with Dolby Atmos will allow our 4K subscribers to watch the UEFA Euro 2020 knockout matches like never before in the MENA region. Incorporating this immersive sound technology is just the beginning of even more innovative viewing capabilities from beIN.”
Pankaj Kedia, Managing Director of Emerging Markets at Dolby Laboratories, added: “We are delighted to collaborate with beIN and bring a live broadcast with Dolby Atmos to the football fans in MENA. With this development, we hope to advance the viewing of sports events with powerful and immersive sound, making the audience feel as though they are watching the football match from the middle of the pitch.”