This alliance seek to reinforce the position of both companies in the media and broadcast sector across the Middle East.
Butterfly Media, specialists in media technology solutions, has entered into a strategic agreement with Video Stream Networks (VSN), to become its exclusive commercial partner in the Middle
East. Through this partnership, Butterfly Media will market and distribute VSN’s advanced media and
broadcast technology solutions across key markets in the region, including Saudi Arabia, the UAE,
Kuwait, Lebanon, and others. VSN is a Canada-based Valsoft Corporation company.
The collaboration marks a significant milestone for both companies. It combines VSN’s three decades of
expertise in media management and automation solutions with Butterfly Media’s deep knowledge of
the local market. This partnership aims to support the digital transformation and optimisation of media
processes across a rapidly growing and dynamic region.
Commenting on the collaboration, Fabio Gallo, Managing Director of VSN, said: “We are delighted to partner with Butterfly Media to bring our media and broadcast management solutions to a vibrant and dynamic market like the Middle East. This agreement underscores our commitment to expanding our automation and content management solutions into new markets. With Butterfly Media, we are confident that our technology will reach companies seeking to optimise their workflows, meeting the evolving demands of an industry in constant transformation.”
Sanaa Sammour, Managing Director of Butterfly Media, added: “We are equally excited to partner with VSN. Their innovative solutions, combined with our deep understanding of the Middle Eastern market, will enable us to deliver unparalleled value to our clients. This strategic alliance will empower media organisations in the region to streamline operations, enhance content production, and stay ahead of the curve. The partnership has already borne fruit with a successful launch of Al Sabah TV in Kuwait, leveraging cutting-edge solutions from VSN through Butterfly Media.”
Backed by Butterfly Media, VSN will offer its solutions to new clients in the Middle East, enabling
enhanced integration and customisation to meet the specific needs of the region, supported by local
expertise and a customer-centric approach. This alliance seek to reinforce the position of both companies in the media and broadcast sector across the Middle East, a key market with high growth potential in technological innovation and digital transformation.
