• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels

Catering to the Net Generation

September 15, 2013
Ericsson establishes new regional headquarters in Riyadh

Ericsson establishes new regional headquarters in Riyadh

July 10, 2025
Ad 1
Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

July 10, 2025
Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

July 10, 2025
Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

Semafor names Matthew Martin Saudi bureau chief and SWF editor

July 10, 2025
AfTIAS 2.0 drives ICT-led economic transformation in Algeria

AfTIAS 2.0 drives ICT-led economic transformation in Algeria

July 10, 2025
The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

July 10, 2025
Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

July 10, 2025
SES introduces new platform for live sports distribution

Dentsu launches sports analytics arm in MENA

July 9, 2025
Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

July 9, 2025
Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

July 9, 2025
Cinema Akil brings back ‘Summer of Classics’ season

Cinema Akil brings back ‘Summer of Classics’ season

July 9, 2025
Etisalat collaborates with Moonbug Entertainment

Moonbug releases report on what families truly expect from media and marketing

July 9, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Friday, July 11, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    Ericsson establishes new regional headquarters in Riyadh

    Ericsson establishes new regional headquarters in Riyadh

    Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

    Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

    Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

    Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

    Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

    Semafor names Matthew Martin Saudi bureau chief and SWF editor

    AfTIAS 2.0 drives ICT-led economic transformation in Algeria

    AfTIAS 2.0 drives ICT-led economic transformation in Algeria

    The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

    The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

    Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

    Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

    SES introduces new platform for live sports distribution

    Dentsu launches sports analytics arm in MENA

    Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

    Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

    Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

    Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      Ericsson establishes new regional headquarters in Riyadh

      Ericsson establishes new regional headquarters in Riyadh

      Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

      Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

      Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

      Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

      Lionsgate appoints Adam Fogelson as Vice Chair of Motion Picture Group

      Semafor names Matthew Martin Saudi bureau chief and SWF editor

      AfTIAS 2.0 drives ICT-led economic transformation in Algeria

      AfTIAS 2.0 drives ICT-led economic transformation in Algeria

      The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

      The Match Factory announces global deals for Palestinian film ‘All That’s Left of You’

      Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

      Dubai’s Malayalam radio station Hit 96.7 FM celebrates 21 years

      SES introduces new platform for live sports distribution

      Dentsu launches sports analytics arm in MENA

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Lockheed Martin welcomes 44 interns to tech internship in Abu Dhabi

      Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

      Nokia, CST and partners launch 4.0 GHz neutral host network in KSA

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home News

      Catering to the Net Generation

      Staff Reporter by Staff Reporter
      September 15, 2013
      in News
      ShareTweetPostEmail

      Google wants to get its hands on the money that is now going into traditional television, warned a senior advertising executive – and if history is any guide, it has a good chance of succeeding. ‘Ten years ago the traditional media owned the classified advertising space and now Google owns it,’ Nick Cohen, MD of […]

      Google wants to get its hands on the money that is now going into traditional television, warned a senior advertising executive – and if history is any guide, it has a good chance of succeeding.

      ‘Ten years ago the traditional media owned the classified advertising space and now Google owns it,’ Nick Cohen, MD of Mediacom Beyond Advertising, told the audience at ‘The Fight for the Net Generation’ panel. ‘Google is focusing a lot of attention on broadcasting and they have a formidable group working there who want to take the money that now goes into TV.’

      While traditional broadcast is still attracting the lion’s share of audiences and ad money, audiences are consuming increased amounts of online content and both producers and broadcasters are starting to organise their business to make sure they don’t miss out on what the Net Generation wants. ‘The economics have to adapt because some people love cheap content as much as they really like expensive content,’ said Peter Cowley, CEO of Spirit Digital Media.

      According to the chief digital officer of BBC Worldwide Dan Heaf, online has to become part of the windowing system that has worked so well for TV but there are hurdles like low online advertising rates and the way audiences flow around digital content based on navigation rather than promotion. The BBC has a healthy YouTube business with 45 million views per month but Heaf said it was a significant subset to the money made from TV. ‘Would I swap my YouTube profits for my profits from other channels, no absolutely not,’ he said. However, BBC Worldwide is putting some of its online ad inventory into Google’s algorhythmic ad trading system.

      ‘YouTube is not going to get rid of traditional telly but there is going to be a shared ecosystem with different types of devices and experiences for different people,’ said Mediacom’s Cohen. ‘The interesting thing for the TV business is, does the share of revenue that the TV gets in that world shrink or not?’

       
      Source: www. ibc.org
      Tags: IBC2013

      Related Posts

      MediaCast bags BMD Award at IBC

      MediaCast bags BMD Award at IBC

      October 7, 2013
      Ross Video expands openGear portfolio

      Ross Video expands openGear portfolio

      September 16, 2013
      IBC honours the old and the new

      IBC honours the old and the new

      September 16, 2013

      Sony demonstrates its beyond definition strategy

      September 15, 2013

      Getting to grips with change at IBC2013

      September 15, 2013
      IMT’s Nucomm RBA powers up

      IMT’s Nucomm RBA powers up

      September 11, 2013

      Related News

      MediaCast bags BMD Award at IBC

      MediaCast bags BMD Award at IBC

      October 7, 2013
      Ross Video expands openGear portfolio

      Ross Video expands openGear portfolio

      September 16, 2013
      IBC honours the old and the new

      IBC honours the old and the new

      September 16, 2013
      Sony demonstrates its beyond definition strategy

      Sony demonstrates its beyond definition strategy

      September 15, 2013
      Getting to grips with change at IBC2013

      Getting to grips with change at IBC2013

      September 15, 2013
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In