• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
Cinema goers eager to return to big screen experience after lockdown: Vox study

Cinema goers eager to return to big screen experience after lockdown: Vox study

June 16, 2020
CineMart calls for project submissions for 43rd edition

CineMart calls for project submissions for 43rd edition

July 12, 2025
Ad 1
Du expands Disney+ partnership with one-year free access

Du expands Disney+ partnership with one-year free access

July 11, 2025
Dubai Studios hosts semi-final judging round of International Emmy Awards

Dubai Studios hosts semi-final judging round of International Emmy Awards

July 11, 2025
Du and Omantel activate Oman-Emirates Gateway subsea cable

Du and Omantel activate Oman-Emirates Gateway subsea cable

July 11, 2025
SES and Intelsat deal receives Federal clearance

SES and Intelsat deal receives Federal clearance

July 11, 2025
Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

July 11, 2025
Du renews partnership with Huawei

Du renews partnership with Huawei

July 11, 2025
UAE entities seek director and exec producer from among People of Determination

Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

July 11, 2025
Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

July 11, 2025
Ericsson establishes new regional headquarters in Riyadh

Ericsson establishes new regional headquarters in Riyadh

July 10, 2025
Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

Charlie Coleman joins Amazon MGM Studios as Head of International Marketing

July 10, 2025
Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

Neo Space Group finalises UP42 acquisition from Airbus Defence and Space

July 10, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Saturday, July 12, 2025
  • Login
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Comms
    • TV/Radio Deals
    CineMart calls for project submissions for 43rd edition

    CineMart calls for project submissions for 43rd edition

    Du expands Disney+ partnership with one-year free access

    Du expands Disney+ partnership with one-year free access

    Dubai Studios hosts semi-final judging round of International Emmy Awards

    Dubai Studios hosts semi-final judging round of International Emmy Awards

    Du and Omantel activate Oman-Emirates Gateway subsea cable

    Du and Omantel activate Oman-Emirates Gateway subsea cable

    SES and Intelsat deal receives Federal clearance

    SES and Intelsat deal receives Federal clearance

    Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

    Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

    Du renews partnership with Huawei

    Du renews partnership with Huawei

    UAE entities seek director and exec producer from among People of Determination

    Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

    Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

    Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

    Ericsson establishes new regional headquarters in Riyadh

    Ericsson establishes new regional headquarters in Riyadh

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Comms
      • TV/Radio Deals
      CineMart calls for project submissions for 43rd edition

      CineMart calls for project submissions for 43rd edition

      Du expands Disney+ partnership with one-year free access

      Du expands Disney+ partnership with one-year free access

      Dubai Studios hosts semi-final judging round of International Emmy Awards

      Dubai Studios hosts semi-final judging round of International Emmy Awards

      Du and Omantel activate Oman-Emirates Gateway subsea cable

      Du and Omantel activate Oman-Emirates Gateway subsea cable

      SES and Intelsat deal receives Federal clearance

      SES and Intelsat deal receives Federal clearance

      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

      Du renews partnership with Huawei

      Du renews partnership with Huawei

      UAE entities seek director and exec producer from among People of Determination

      Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

      Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

      Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

      Ericsson establishes new regional headquarters in Riyadh

      Ericsson establishes new regional headquarters in Riyadh

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home News Film partnerships

      Cinema goers eager to return to big screen experience after lockdown: Vox study

      Staff Reporter by Staff Reporter
      June 16, 2020
      in Film partnerships, News
      Cinema goers eager to return to big screen experience after lockdown: Vox study
      ShareTweetPostEmail

      Three quarters of respondents (75%) are eager to return to the cinema within just four weeks of reopening, according to the study.

      The cinema industry in the MENA region will bounce back as an overwhelming 98% of respondents intend to return to movie theatres soon after reopening, according to research findings from Vox Cinemas, the dedicated cinema arm of Majid Al Futtaim.

      The research was conducted in waves between April to May 2020 by Majid Al Futtaim’s Happiness Lab — its proprietary market research online community in the UAE — and surveyed 1,240 respondents during the temporary closures of cinema, leisure and entertainment experiences. The research findings explored consumer sentiment as well as the health and safety measures that consumers would expect to see when returning to the cinema.

      After dining out at a restaurant or café, going to the cinema was the second-most missed activity during restrictions and 75% of respondents stated they are eager to resume their cinema-going habit within just four weeks of reopening.

      When asked to identify the top safety measures that would make them feel most comfortable about returning to the cinema, physical distancing in queues was deemed the most important by 86% of respondents, with 81% citing a preference for advance contactless booking of tickets and F&B online to avoid queuing altogether. Other factors encouraging the movie-going population to return include staff wearing masks and gloves (81%) and physical distancing between seats (73%).

      Commenting on the research, Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said: “We remain fundamentally confident about the future and resilience of the cinema industry. This research demonstrates that the industry will bounce back and the culture of cinema-going will resume. We have proactively reimagined the guest experience at all of the Majid Al Futtaim entertainment experiences, including Vox Cinemas, Ski Dubai and Ski Egypt, Magic Planet and Dreamscape, and we are delighted that the measures put in place are all aligned with the feedback that was evidenced in these surveys.

      “Internationally, cinemas have reopened across Europe and Asia, as well as in a number of American states, and attendance is increasing week on week. The theatrical box office in the cinema-going nation of South Korea, for example, has recently showed a significant sign of recovery, with weekend ticket sales reaching 402,000, a week-on-week gain of 112%. These figures bode well for the future of cinema and we are confident that ticket sales in other markets will follow a similar trend.”

      Jocelyn Davies, Head of Customer Experience and Insights at Majid Al Futtaim, Leisure, Entertainment and Cinemas added: “Listening to our guests is a core value at Majid Al Futtaim, and during our period of closure, it was essential to understand customer sentiment to enable us to develop new concepts and evolve the entire cinema experience. We are delighted that the new measures included have reassured our guests, with over 93% of guests who have returned since reopening being satisfied/extremely satisfied with the new protective measures that we have in place.

      In addition to its already stringent sanitisation standards, Vox Cinemas has introduced extensive precautionary measures including disinfecting auditoriums using fogging machines and sanitising surfaces after every guest interaction. It is also now mandatory for employees to wear masks and gloves, and all team members have their temperatures checked on arrival for shifts.

      Safe distancing ambassadors have been introduced and instructional signage has been installed to guide guests on best physical distancing practices. The capacity in auditoriums has been reduced and seats in front of, behind and next to a guest’s selection will be left vacant to maintain physical distancing. The occupancy has also been decreased in other public areas such as restrooms and elevators.

      Guests have been advised to book their tickets and F&B options online as well as a contactless collection service. To further minimise physical contact and exposure, Vox Cinemas offers contactless payment options and guests can self-scan their tickets before entering the auditorium.

      Tags: Cinema DubaifeaturedpostFilmMajid Al FuttaimVOX Cinemas

      Related Posts

      CineMart calls for project submissions for 43rd edition

      CineMart calls for project submissions for 43rd edition

      July 12, 2025
      Du expands Disney+ partnership with one-year free access

      Du expands Disney+ partnership with one-year free access

      July 11, 2025
      Dubai Studios hosts semi-final judging round of International Emmy Awards

      Dubai Studios hosts semi-final judging round of International Emmy Awards

      July 11, 2025
      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

      July 11, 2025
      UAE entities seek director and exec producer from among People of Determination

      Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

      July 11, 2025
      Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

      Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

      July 11, 2025

      Related News

      CineMart calls for project submissions for 43rd edition

      CineMart calls for project submissions for 43rd edition

      July 12, 2025
      Du expands Disney+ partnership with one-year free access

      Du expands Disney+ partnership with one-year free access

      July 11, 2025
      Dubai Studios hosts semi-final judging round of International Emmy Awards

      Dubai Studios hosts semi-final judging round of International Emmy Awards

      July 11, 2025
      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

      Red Sea Film Foundation-backed films to premiere at Locarno Film Festival

      July 11, 2025
      Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

      Abu Dhabi’s CMA and Fingerprint Media sign deal to boost Arabic productions

      July 11, 2025
      Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

      Saudi Theatre and Performing Arts Commission to participate in Avignon Festival

      July 11, 2025
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Create New Account!

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In