In Cineum Cannes, the immersive DTS:X audio system is combined with Flexound Augmented Audio technology that creates natural vibrations and equal sound in every seat regardless of the location.
Cineum Cannes, a premium theatre located in Cannes, France, has been equipped with Flexound Augmented Audio, which enhances cinema seats with immersive sound and physical vibration,
Cineum Cannes is designed by architect Rudy Ricciotti and the multiplex has 12 auditoriums and more than 2200 seats in an architectural setting. The new Lodge cinema concept provides personal immersive audio with physical vibration to each seat and a luxury dine-in cinema concept.
Cineum Cannes has partnered with audio brands such as IMAX, DTS, Dolby and Flexound Augmented Audio. In Cineum Cannes, the immersive DTS:X audio system is combined with Flexound Augmented Audio technology, which enables natural vibration and equal sound quality in every seat independent of seat location.
Laurent Raffaëlli, Director of Cineum Cannes, said: “The icing on the cake is the addition of our Finnish partner Flexound Augmented Audio that is integrated into the seats. The technology enables much clearer dialogue, increased dynamic range, and additional natural vibration enabling an emotional intake of sound that cannot be matched through traditional speakers.”
Isak Olevic, CEO of Flexound, added: “Once you have enjoyed a movie with Flexound the ordinary audio just feels, well, too ordinary. Our patented technology creates value that you just cannot experience by staying at home.”
Cinemas boosted by Flexound Augmented Audio are now operating on two continents. The technology enhances the cinema sound experience with high-quality personal sound and physical vibration in each seat. According to the market research, 96% of audience members rated the Flexound experience as very good or good, and 91% recommended it to others. Flexound has also launched the world’s first loudspeaker-free cinema sound system – Flexound Pulse.
The opening of the Cineum Cannes Lodge auditorium was celebrated with the live streaming of Cendrillon from Paris on April 7, 2022. The multiplex is also an official screening location for Cannes Film Festival 2022.
Ferco Seating provided the red velvet reclining seats with Flexound Augmented Audio for Lodge Auditorium.