EMS figures released by Ipsos have placed CNN on top of the audience race amongst news and business networks, reaching upscale Europeans via its television and digital services in greater numbers every month than any other brand in its category. CNNs monthly leadership reaffirms the brands cross-platform strength. Across TV + digital platforms, CNN reaches […]
EMS figures released by Ipsos have placed CNN on top of the audience race amongst news and business networks, reaching upscale Europeans via its television and digital services in greater numbers every month than any other brand in its category.
CNNs monthly leadership reaffirms the brands cross-platform strength. Across TV + digital platforms, CNN reaches 41% of the data set, ahead of Sky News (30%), BBC World (30%), Euronews (29%), CNBC (15%) and Bloomberg (12%).
CNNs success is even more concentrated amongst business high flyers. The brand reaches more C-Suites and business decision makers every month than any other international business or news network – at 56%, CNNs monthly cross-platform reach amongst these key audiences is more than twice that of dedicated business networks Bloomberg (28%, 25%) and CNBC (27%, 25%).
To be the foremost news brand with the people responsible for global business decisions, is clear proof that the resource were putting behind our business programming like the Marketplace franchise and the first-class business journalism is delivering for us , commented Tony Maddox Executive VP and Managing Director, CNN International.
With a truly pan-European EMS footprint, the networks reach credentials are strong across the geographic spread.
