Based in Dubai, Rick now leads Conviva’s strategic partnerships with major OTT platforms across the region.
Conviva, a global leader in real-time performance analytics and AI-driven insights, has reinforced its presence in the Middle East with the appointment of Rick Cordeiro as Account Manager. Based in Dubai, Cordeiro will lead the company’s strategic partnerships with major OTT platforms across the region. His hiring signals Conviva’s deepening investment in the Middle East market, where it now operates with a dedicated team of three experts focused on accelerating customer success.
Cordeiro emphasised that Conviva’s platform goes beyond standard user analytics by offering end-to-end visibility across the digital customer journey. From identifying issues in login processes to understanding drop-offs at the subscription stage, the platform provides brands with data-driven tools to enhance performance and user experience.
He encouraged regional digital brands to engage with Conviva, highlighting the company’s unique use of full-census, client-side data, which delivers insights often missed by traditional analytics solutions. This approach enables brands to improve conversion rates, increase engagement, and proactively address performance challenges before they affect business outcomes.
Conviva’s expansion reflects its commitment to helping digital platforms in the Middle East deliver seamless experiences and unlock sustainable growth through advanced analytics and intelligent solutions.