As part of this partnership, Creators HQ has launched a competition offering a $500,000 prize provided by Creators HQ, to encourage content creators to produce meaningful and exclusive content for X.
Creators HQ, the world’s first international hub for content creators and entrepreneurs, has announced a strategic partnership with X, the global social media platform, to produce exclusive and original content. This collaboration aims to generate purposeful, high-quality global content, solidifying the UAE’s position as a leading hub for the creative economy while fostering cultural connections worldwide.
As part of this partnership—Creators HQ’s first major initiative—a competition has been launched offering a $500,000 prize, funded by Creators HQ, to motivate creators to produce meaningful and exclusive content for X.
The announcement coincides with the third edition of the 1 Billion Followers Summit, the largest global event dedicated to the content creator economy. The summit, which has drawn over 15,000 creators and 420 global influencers and experts, features prestigious highlights such as a $1m award for impactful content and the One Billion Pitches competition, which has attracted over 10 investment funds valued at AED 50m ($13.61) to support creators.
X has embraced the opportunity to collaborate in the UAE, citing its multicultural environment that unites over 195 nationalities in harmony. This diversity positions the UAE as a global microcosm and a beacon for creative innovation.
Brett Weitz, Global Head of Content, Talent, and Brand Sales at X, said: “This strategic partnership with Creators HQ reflects our shared vision of the transformative power of digital media and the role of authentic, innovative content in spreading meaningful messages, celebrating cultural diversity, and fostering global connections. At X, we recognise the vital role creators play in shaping impactful conversations, and with Originals on X, we aim to amplify diverse voices through premium content that transcends borders.”
Weitz added: “The UAE, with its dynamic blend of cultural diversity, openness, and values of human fraternity, serves as the perfect backdrop for this collaboration. It stands as a global hub for creativity, nurturing local talent while attracting innovators from around the world. Together, we are excited to spotlight the vibrant energy of the UAE’s content creation landscape and work alongside world-class creators to tell groundbreaking stories from a truly international perspective.”
Her Excellency Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, stated: “Our goal today is not just to keep pace with the developments in the digital media sector but for the UAE to lead advancements in this field, especially in creating meaningful content that delivers high value and positively impacts minds and societies. Creators HQ, the first of its kind globally, aims to establish the UAE as the world capital for digital content creation, with a clear mission to empower purposeful content and its creators by supporting, encouraging, and enhancing their reach.”
Her Excellency AlHammadi added: “As the inaugural initiative of Creators HQ, the strategic partnership with X reflects the significance of this platform’s global reach and influence. It also exemplifies the UAE’s role as a global model for fostering human fraternity, collaboration, and solidarity among nations and communities. The UAE’s noble mission is to drive international cooperation for development, prosperity, and progress for humanity as a whole.”
She emphasized: “Today, the UAE serves as a gathering point for all key players in the content creation and creator economy—content creators, influencers, major media platforms, digital media companies, investors, startups, and entrepreneurs—strengthening connections among them in specialized communities and a supportive environment with advanced digital and legislative infrastructure, along with various incentives and facilitations. The UAE has firmly established itself as the premier destination and top choice for all stakeholders.”
The UAE continues to invest heavily in the content creation sector, building a sustainable digital media economy that attracts creators, innovators, investors and major platforms. With advanced infrastructure, supportive legislation, and competitive incentives, the nation is cementing its status as a global hub for content and digital media industries.
The partnership with X and the ongoing success of initiatives like Creators HQ and the 1 Billion Followers Summit reflect the UAE’s vision of fostering a vibrant, collaborative content economy while promoting cross-cultural connections on a global scale.
