Adi and Rudi Dassler ran a successful sports shoe company before setting up rival companies after a bitter row.
David Beckham’s production company Studio 99, has teamed up with Boat Rocker Studios, Unscripted and its company Matador Content to produce World War Shoe.
The three-part miniseries will document the decades-long feud between the Dassler brothers Adi and Rudi, who started the rival companies in their small German town.
Adi founded Adidas while Rudi founded Puma, with the brothers feuding for over 40 years and ultimately never reconciling. The documentary will follow the athletes, the legal battles, and the secret details of the lifelong feud that played out on the world stage, and forever influenced pop culture, music and fashion.
The series will be directed by Philip Boatswain and Lisa Vangellow will serve as a producer.
Jay Peterson, Co-founder of Matador Content, and Todd Lubin, the company’s president, said: “We’re excited to work with David, Philip, Lisa, and everyone at Studio 99 to bring the incredible story of the brothers behind two of the biggest brands in the world to the screen. We promise you’ll never look at your sneakers the same way again.”