No other pay-TV portfolio claimed more than four networks with double-digit growth.
Discovery has claimed that it has become the number one portfolio of pay-TV networks in L+3 viewership in April, bucking industry trends by growing 3% in primetime among P25-54 and 5% among P25-54 in total day.
Eleven of Discovery’s networks grew viewership double digits in primetime among the key P25-54 demo compared to April 2019.
TLC was reported to be the number one cable network in primetime among W25-54, W18-49 and W18-34 for April and all of 2020 to date. TLC scored its best April primetime performance ever for total viewers and for P25-54, W25-54 and W18-49 ratings.
HGTV was April’s top non-news cable network among total viewers, W25-54 and P18+ for total day. The brand recorded its best monthly primetime P25-54 ratings since January 2019. New series Celebrity IOU reached 18.8m total viewers.
Food Network was the top non-news cable network among W18-49 in total day, while claiming the second spot for non-news cable network spots among P25-54 and W25-54. The brand delivered its highest-rated April since 2012 among P25-54 for both primetime (+18% YOY) and total day (+26% YOY). Series contributing to the ratings gains include Tournament of Champions, The Pioneer Woman, Diners, Drive-Ins and Dives, Beat Bobby Flay and Buddy vs. Duff.
In April, Discovery saw primetime ratings increase +7% among W25-54. Driven by the success of Gold Rush: Parker’s Trail and Gold Rush: Dave Turin’s Lost Mine, Discovery achieved its most-watched Fridays in April in network history (P2+).
OWN’s If Loving You Is Wrong was the top scripted cable series among African-American W18+ in April 2020.
The month was the highest-rated month in DIY network’s history for both primetime and total day in all key demos. DIY’s four-part April 26 special, Magnolia Presents: A Look Back and A Look Ahead drove the network to its highest-rated day in network history among P25-54.
Cooking Channel delivered its highest-rated month in network history among P25-54 for both primetime and total day. Travel Channel earned its highest-rated April ever in primetime among W25-54.
MotorTrend TV recorded its best April ever, fuelled by Iron Resurrection, Texas Metal, and Chasing Classic Cars. The network earned +40% gains in average time spent by millennial fans and was up double-digits in primetime delivery among P25-54, M25-54 and M18-34.
Science Channel scored its highest-rated April ever across both primetime and total day among P25-54 and P18-49.