During the Arab Media Forum, Dubai Media formed a partnership with NEP to enhance its logistical and technical capabilities.
Dubai Media has entered into a memorandum of understanding (MoU) with NEP Group, a global media services provider for leading broadcasters and content creators. This partnership aims to enhance cooperation and exchange expertise in various media services fields, strengthening Dubai Media’s logistical and technical capabilities and advancing its media content industry across TV and digital channels to better connect with its audience.
The MoU was signed by Saleh Lootah, Deputy CEO of Technical Support at Dubai Media, and Saeed Izadi, President of NEP Singapore, India, and Middle East, during the 2024 Arab Media Forum held at the Dubai World Trade Centre.
The agreement, signed on the sidelines of the 22nd edition of the Arab Media Forum, aims to strengthen the cooperative relationship between the two entities. It seeks to utilise NEP Group’s digital tools, technology, and human resources to support Dubai Media’s external broadcast operations within and outside the UAE. This collaboration will enhance Dubai Media’s production and operational capacities, enabling high-quality event coverage. Additionally, the MoU allows Dubai Media to benefit from NEP’s future centre and global connectivity with the group’s facilities.
Saleh Lootah emphasised the importance of this agreement in supporting and advancing the media content industry to meet the highest global standards. He said: “Through its diverse TV and radio programs, Dubai Media seeks to develop the media content industry, which is currently one of the fastest-growing media sectors. We are making significant efforts to enhance our capabilities, improve our logistical capacities, and develop the skills of our human resources to produce high-quality media content that meets Dubai’s and the UAE’s major developmental aspirations.”
He added that the partnership with NEP is a crucial step in Dubai Media’s strategic goal of advancing the media sector and establishing Dubai as a leading global content creation centre. “The memorandum of understanding provides an opportunity to develop our TV and radio broadcasting operations and expand their global reach, reflecting Dubai Media’s status as one of the largest and most prominent media institutions in the UAE and the region.”
Saeed Izadi expressed his enthusiasm for the partnership, noting that it will enable Dubai Media to leverage NEP’s extensive range of media services: “We’re very proud to work alongside and support Dubai Media, contributing a full range of media services including live TV production, remote broadcast production, on-demand video services, virtual production, and many more industry-leading solutions. This partnership will support Dubai Media and enable its teams to utilize the very best broadcast technology and develop its expertise in covering external events and activities, delivering premier content to its audiences both inside and outside the UAE.”
