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Dubai’s New Media Academy partners with TikTok

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      TwelveP brings exclusive Eid special of ‘Orange Moo Cow’ as part of co-production

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      Gaming revenue in Saudi Arabia to reach $6.8bn by 2030: BCG

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      The OTT journey – Learning from the experts

      Irdeto and Anypoint Media expand partnership to boost OTT monetisation

      Al Jazeera Documentary Channel invites submissions for 2025 Industry Days

      E& UAE launches region’s first 5G slicing technology

      E& UAE launches region’s first 5G slicing technology

      iQIYI expands MENA presence with Dubai branch and Watch IT content deal

      iQIYI expands MENA presence with Dubai branch and Watch IT content deal

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
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      • Updates from FOMEX
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      Playing to win

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      The power of podcasts and audio streaming in MENA

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Media leaders embrace digital transformation

      Media leaders embrace digital transformation

      Trending Tags

      • Videos
        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

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        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

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        Why it’s game on for broadcasters of live sport

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        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

        Film and Beyond: Leapfrogging into the global screen industry

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        • Lounge
        Breaking barriers, building futures: The new face of IABM

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      Dubai’s New Media Academy partners with TikTok

      Staff Reporter by Staff Reporter
      September 6, 2020
      in News, Production
      Dubai’s New Media Academy partners with TikTok

      From left: Rami Zeidan, Head of Video and Creative at TikTok and Rashid Al Awadhi, CEO of New Media Academy.

      ShareTweetPostEmail

      The partnership kicked off with the region’s first virtual workshop for government departments on effectively creating and disseminating content on social media.

      New Media Academy, which supports content creators from the Arab world, has announced a partnership with short-form video platform TikTok.

      The partnership kicked off with the region’s first virtual workshop for government departments on effectively creating and disseminating content on social media delivered by the TikTok team.

      The event saw over 100 participants from 50 government and semi-government bodies, including the Dubai Future Foundation, The Roads and Transport Authority, Dubai Police, the Ministry of Culture and Youth, Ministry of Community Development, Abu Dhabi Media Company and the Ras Al Khaimah Government Media Office.

      The workshop introduced delegates to TikTok and offered incisive insight into the modes of communication the application offers. Attendees benefitted from best practices in media campaign execution and content creation to match their strategic vision. The workshop focussed on the theme that even serious communication around educational, CSR, brand building or community awareness can be offered in creative and entertaining ways.

      The workshop is a first step towards empowering local government entities by providing them with tools to build valuable campaigns and to scale their reach on TikTok.

      The new partnership sets the stage for collaboration and a host of joint initiatives promoting talent across the entire Arab world. The partners will co-ordinate strategic agendas for region-wide expansion to nurture the professional development of individuals and organisations.

      The Academy also plans to integrate key insights and data from TikTok into its curricula, giving audiences the tools and insights for creating compelling content on TikTok.

      “By working with Tik Tok, New Media Academy unlocks a powerful new marketing channel for government entities and enables them to deliver impactful and scalable campaigns. Our first webinar is the start of a wide-ranging programme of empowerment and support for public sector content creators,” said Rashid Al Awadhi, CEO of New Media Academy.

      “As the world’s leading short-form video platform, TikTok represents a unique and exciting channel to communicate with local audiences with creativity and authenticity. By partnering with the New Media Academy to deliver a region-first webinar, we are excited about introducing the power of TikTok to government teams and showcasing best practice on how to engage with the public effectively on the platform,” added Rami Zeidan, Head of Video and Creative at TikTok.

      Tags: featuredpostNew Media AcademypartnershipTiktokworkshops

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