The edutainment platform will provide premium Arabic / international content and personalised experiences in the form of star-taught online courses from celebrities in the region, and beyond.
Mindmovers, a brand new edutainment platform, will launch on September 16 in the MENA region, representing the next-generation model of education designed to facilitate knowledge accessibility to all.
The streaming platform will provide premium content and personalised experiences from the greatest minds in the form of Icons-taught online courses. With an annual or a monthly subscription, or a lifetime course acquisition, subscribers will have access to renowned game changers providing a human-centred approach to practical tools and core skills, along with inspiring success stories explaining how they made it, while unravelling their business models and diverse sources of profit across a wide variety of fields, including Art & Entertainment, Business & Leadership, Design, Music, Food, Science and Technology, Sports & Gaming, and Writing.
Speaking about the platform, Tarek Jundi, Founder and CEO of Mindmovers, said: “The future of online education is in the power of storytelling to inspire, engage and motivate. We understand the importance of giving back to the community and have provided an ideal platform to do so. We want the future generation to fuel growth and feel empowered to unleash their greatness.”
The first five classes of Mindmovers will feature Oscar-nominated filmmaker Nadine Labaki, who will take the audience behind the camera as she teaches filmmaking, as well as Nour Arida, a social media expert who will teach Social Media Management and expand on her collaborations with luxury brands, Chairman of Al Arabiya’s Editorial board, world leaders interviewer and international influential journalist, Abdelrahman Al Rashed will be sharing his life-long knowledge and career wisdom in Media & Journalism, actress Mona Zaki will reveal her acting techniques and how to take the performance to the next level, and storyteller and the prolific screenwriter in the region, Tamer Habib, will share lessons from his extensive work, hits and releases.
Each course features about 20 video sessions, at an average of 10-15 minutes per lesson giving the subscribers the flexibility to learn and discover at their own pace without disrupting their busy lifestyle.
As an edutainment platform, Mindmovers is committed to making it possible for everyone to have access to the inspirational power of learning from celebrity instructors and experts in the region and beyond and build on their experience around a community sharing common interests.
All the courses will be streamed on mobile and tablet, available for both iOS and Android users, on desktop, and soon on Smart TV.