Viewers can now explore and purchase Trendyol's trending products in real-time while enjoying their favourite streaming content, creating an integrated, convenient, and highly engaging shopping experience.
Evision, the media and entertainment arm of e& has partnered with e-commerce platform Trendyol to launch an innovative TV commerce experience on Starz On, Evision’s ad-supported streaming platform. For the first time, viewers will be able to seamlessly shop directly from their favourite shows, leveraging the power of e-commerce on a streaming platform.
The partnership with Trendyol brings together Evision’s extensive entertainment content and Trendyol’s e-commerce expertise, making Starz ON a pioneer in TV commerce in the MENA region. Viewers can now explore and purchase Trendyol’s trending products in real-time while enjoying their favourite streaming content, creating an integrated, convenient, and highly engaging shopping experience.
Commenting on the collaboration, Olivier Bramly, CEO of Evision, said: “We’re pleased to lead the next generation of entertainment with the convergence of content and fashion commerce. Our partnership with Trendyol is a significant step forward in transforming the way viewers engage with their favorite shows, turning passive watching into an interactive, personalised shopping experience. We are proud to be the first in the MENA region to bring this revolutionary TV commerce experience to life on Starz ON, offering a dynamic platform that combines high-quality entertainment with the convenience of instant purchasing.”
Çağlayan Çetin, President of Trendyol, echoed Bramly’s enthusiasm. “Through this exclusive collaboration, Trendyol is bringing the latest fashion trends from the movies and TV shows available on Starz ON to viewers right across the Gulf. This exciting initiative not only showcases the very best and most relevant of Trendyol’s vast range but also promises to deliver a dynamic, interactive shopping experience for audiences while they watch their favourite content.”
