As part of the expanded partnership, Hearst Networks EMEA plans to introduce free ad-supported television in the MENA region through Starz ON.
Evision and Hearst Networks EMEA have announced a multi-year partnership to bring The History Channel, History2 and Crime+Investigation to viewers in the UAE. Available on eLife TV, the channels enhance Evision’s extensive lineup of over 600 channels, offering subscribers high-quality historical and crime documentary programming.
Commenting on the partnership, Olivier Bramly, CEO, evision, said: “Combining our extensive distribution network with Hearst Networks EMEAs’ exceptional content, we are excited to bring these world-class channels to a wider audience in the UAE. This collaboration demonstrates our shared focus on delivering exceptional entertainment experiences.”
History offers more than 500 hours of new content featuring A-list talent and explorations of human history. History2 provides a deeper dive into specific historical topics, while Crime+Investigation delivers a mix of true crime programming to over 100 territories worldwide, providing exclusive insights into criminal investigations and notorious criminals.
Adrian Pilkington, Chief Operating Officer, Hearst Networks EMEA, added: “We’re thrilled to partner with evision to launch our portfolio of premium channels. Viewers will now have access to our amazing content featuring captivating and entertaining history and thrilling true crime investigations.”
Sunil K. Joy, Head of Content, Evision, commented: “Traditional linear TV remains a dominant force in the entertainment business due to its broad reach and established audience base. The perceived brand credibility associated with such premium network TV channels along with compelling narratives and insightful analysis continue to draw significant viewership and is a great value addition to our pay-TV services.”
The channels will be available on eLife TV, through Western, Western Plus and Asiana Premium Packs.
Extending the partnership, Hearst Networks EMEA also plan to launch free ad-supported television (FAST) in the MENA region through Starz ON, enabling a wider audience to discover incredible shows for the first time.
