A strategic partnership has been formed between Mediapro and Blue Ocean Media Partners to expand the audiovisual business portfolio in the Middle East
Raffaele Annecchino, former Paramount International President and CEO, announced the launch of his consultancy firm, Blue Ocean Media Partners, that will be based in Dubai and Madrid. The newly formed company has also signed a strategic partnership with the Mediapro Group to boost and expand their entire business portfolio across the Middle East including broadcast services and new businesses from eSports to gaming.
The consultancy firm aims to provide a unique global network in the media industry across Europe, Middle East, the US, UK, LATAM, Asia and Africa. Raffaele Annecchino will lead a team of highly skilled consultants with diverse backgrounds and expertise in the media industry located in key international markets.
Speaking at the launch, Raffaele Annecchino, President and founder of Blue Ocean Media Partners said: “I am excited to bring all my global experience, expertise, and networking into Blue Ocean Media Partners with a C-suite executive leadership team to drive innovative and transformative strategies across the media industry for our clients. Our main objective is to support companies to achieve long-term growth and financial sustainability during these evolving times.”
“We are thrilled to partner with Mediapro Group to boost the entirety of their business offerings in the Middle East, one of the most thriving markets globally.”
Tatxo Benet, CEO of Mediapro Group, added: “Annecchino’s extensive experience and transversal nature is a unique opportunity to strengthen the group’s presence in the Middle East, building on the great work done by Mediapro Middle East so far and expanding from this base.”
As President and CEO, Annecchino has successfully led Paramount International, one of the world leading media companies driven by a global portfolio of consumer brands and streaming platforms, including Nickelodeon, MTV, Paramount, Showtime , Paramount + and PlutoTV among others. Under his guidance Raffaele Annecchino has boosted the growth of the streaming platforms PlutoTV and Paramount+ internationally, introducing innovative partnership models with key global and local SVOD and AVOD players.