Facebook will be the official home for all LaLiga Santander matches in the Indian subcontinent according to a new deal between the two entities. This is LaLigas first broadcast agreement with a social media platform. The three-season deal commences with the 2018/19 campaign kicking off on Aug. 17. All 380 first division matches of Spains […]
Facebook will be the official home for all LaLiga Santander matches in the Indian subcontinent according to a new deal between the two entities. This is LaLigas first broadcast agreement with a social media platform.
The three-season deal commences with the 2018/19 campaign kicking off on Aug. 17. All 380 first division matches of Spains topflight football league will be available for free to people on Facebook in Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.
The Facebook community in the eight countries will be able to watch LaLiga Santander coverage on a live and on- demand basis via multiple devices. Every match will be available on the official LaLiga Facebook Page as well as individual club pages. For major matches, viewers will be able to watch the interactive studio coverage hosted by one of the subcontinents faces of football, Joe Morrison.
Analysis will be provided by a pool of experts including former Real Madrid defender and four-time LaLiga champion Michel Salgado, as well as former Barcelona and Atletico Madrid midfielder Luis Garcia.
In addition to the live matches, shoulder programming, including a full range of weekly preview shows and highlights, will be offered.
LaLiga President Javier Tebas hailed the agreement: We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action. LaLiga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region.
Peter Hutton, Facebook Head of Global Live Sports Programming added: As home to the two most-followed sports clubs on Facebook and some of the world’s most iconic footballers, LaLiga has a huge global presence on our platform. Its popularity is notably visible in the Indian subcontinent, so we’re delighted to be able to serve the community of fans there with free, live LaLiga matches for the next three seasons. We see this as a great opportunity to not only bring people together around world-class football, but also help LaLiga reach new audiences and grow its visibility in a key development market.