Akkad previously served as Director of Media Partnerships for News in Growth Markets at Meta.
Meta, formerly known as Facebook, has appointed Fares Akkad to take on the role of regional director for the Middle East and North Africa (MENA) region, effective March 1, 2022. In his new role, Fares will be responsible for designing and leading the commercial growth of the company and its portfolio of apps, services and businesses across MENA.
Speaking about Fares’ new role at the company, Derya Matras, Vice President, Middle East, Africa and Turkey at Meta, said: “The impact of the Middle East and North Africa region – from its wealth of communities, start-ups, partners and people who actively use our platforms to do good, every day – cannot be overstated and needs someone with both in-depth regional and industry knowledge and expertise to allow it to reach its full potential. The global and regional experience that Fares brings, within Meta and otherwise, is going to be a catalyst that will serve to drive our business forward and foster an environment that allows our platforms to be a place of positive growth and impact, as we continue to build toward the Metaverse. I am extremely excited as to what the future holds for this region.”
Akkad previously served as Director of Media Partnerships for News in Growth Markets at Meta prior to which he worked with MBC Group.