By partnering with Fatafeat, RMS will extend its ability to help clients reach their advertising goals.
Discovery Inc. has appointed Rotana Media Services (RMS) to be the sole media representative for its flagship Arabic food channel Fatafeat in the MENA region.
Since 2006, Fatafeat has been bringing Arabic cooking to people’s homes.
Commenting on the agreement, Nezar Nagro, President of RMS, said: “It is with great pleasure to share with all of you that Rotana Media Services has won the exclusive media representation for Fatafeat across all Platforms. A brand that has attained a well-deserved place in every home around the Arabic world, we are excited to work with such a partner and be able to bring new opportunities to our clients in the region. We see this addition as another steppingstone along our rapidly rising growth path. Our growth has been consistently increasing each year, with additions such as these we are confident that it will only accelerate further.”
Layla Tamim, Head of Ad Sales and Brand Partnerships MENA, Discovery, added: “We are excited to be partnering with Rotana Media Services, whose expertise in offering specialised media solutions will help build on Fatafeat’s success in helping clients achieve their advertising goals. Fatafeat has become one of the most beloved Arabic channels in the Middle East, cultivating dedicated viewers through beIN and Jawwy STC. The growing demand for Fatafeat content inspired us to build a 360-brand experience, expanding our ecosystem through solid partnerships, including our recent collaboration with the audio streaming platform, Deezer, and integration in the first Arabic Alexa. Partnering our strong-growing brand with Rotana Media Services’ media prowess will allow us to develop more bespoke offerings and deliver even better brand experiences to our fans and clients.”
