The channel is upping its game in the region with the launch of a raft of content solutions for brands interested to partner.
HGTV, a major home and lifestyle channel, will launch ad sales opportunities in the Middle East and North Africa (MENA) this August. The Warner Bros. Discovery-owned channel delivers family stories, real estate and renovation experts as well as home transformations. It ranks among the top ten cable networks in the United States, reaching 88m households.
Starting in August, HGTV will offer companies the opportunity to advertise their brands, products and services to local and international brands in the MENA region. HGTV will offer comprehensive content solutions including on-ground activations, digital, on-air and content creation opportunities.
Elaborating on the company’s commercial strategy this summer, Layla Tamim, Director of Ad Sales MENA and Digital CEEMENAT at Warner Bros Discovery, remarked: “HGTV is one of our flagship channels, and we are thrilled to integrate it into our commercial offerings alongside Fatafeat, Discovery, TLC, and our Kids channels Cartoon Network and Cartoonito. Within our Warner Bros. Discovery portfolio, each channel brings a distinct range of content. With the inclusion of HGTV, we empower our partners to engage directly with enthusiastic viewers who appreciate home makeovers, DIY projects, décor inspirations, as well as uplifting family narratives.”
Some of the content highlights this summer on the channel will include My Lottery Dream Home, where David Bromstad takes recent lottery winners on over-the-top house hunts for their new dream homes. Other summer programmes to watch out for include Who’s Afraid of a Cheap Old House?, hosted by historic house experts Ethan and Elizabeth Finkelstein, who help homebuyers find old properties and restore them to new glory; and Battle On the Beach, where Taniya Nayak, Ty Pennington and Alison Victoria are back to mentor three new teams of talented up-and-coming renovators.
