IBC 2024 addressed critical trends and issues driving change across the media landscape, such as combatting false information and fake news, while offering new show features, such as the AI Tech Zone and IBC Talent Programme.
IBC 2024 has welcomed 45,085 visitors from 170 countries to the RAI Amsterdam from September 13-16, bringing together global leaders in media, entertainment and technology to explore new opportunities, innovations and industry challenges. This year saw an increase of over 2,000 attendees compared to 2023, with more than 1,350 exhibitors showcasing their latest advancements across 46,000 sqm of exhibition space, exceeding last year’s footprint.
The event tackled key issues shaping the media landscape, including combating fake news and disinformation, while introducing new features like the AI Tech Zone and IBC Talent Programme. Major themes such as sustainability, 5G, cloud, esports, immersive experiences, OTT streaming, adtech, edge computing, connected technologies and the metaverse were highlighted across the three-day IBC Conference, held at the RAI’s Auditorium Complex.
Speaking about the success of this year’s event, Michael Crimp, IBC’s Chief Executive Officer, said: “IBC continued on an upward trajectory in 2024, with tremendous turnout across the entire IBC community as people gathered in Amsterdam to explore the technological advances and market dynamics redefining our industry. In a year marked by major events such as the Olympics and national elections, there was an extremely positive buzz at IBC2024. This year’s show addressed soaring interest in trends such as AI’s leap from theory to real-world applications, how the industry is fighting disinformation in news, and the need to foster talent and diversity across media, entertainment and technology.”
The IBC Accelerator Media Innovation Programme also made waves, including the first-ever AI Media Production Lab, which brought together innovators to explore AI applications in media. One standout project, “Design Your Weapons in the Fight Against Disinformation,” focused on addressing challenges faced by media outlets in helping audiences identify reliable information.
New show features included the AI Tech Zone, where visitors engaged with AI-driven solutions for video editing, music-audio separation and content verification. The inaugural Audio Visual (AV) buyers’ event, held in partnership with the AV User Group, connected media tech companies with major AV purchasers like Arup, AstraZeneca, Bank of America, Barclays, Deliveroo, Direct Line Group, KPMG, Schroders, Sopra Steria, UBS and WPP.
Additionally, the IBC Talent Programme focused on mentoring the next generation of industry professionals, tackling recruitment challenges, and promoting diverse perspectives to drive innovation. The programme was preceded by the World Skills Café, aimed at fostering global media talent.
Leading global media technology brands exhibiting at IBC2024 included Arabsat, Arri, Avid, AWS, Blackmagic, BT Media, Canon, Comcast, Eutelsat, Evertz, EVS, Google, Grass Valley, Harmonic, Huawei, Imagine Communications, LG, Lawo, LTN, Mediakind, Microsoft, Nagra, Panasonic, Riedel, Ross Video, Samsung, SES, Sony, Tata Comms Media, Telestream, Zero Density, Zixi and ZTE. There were also 150+ new exhibitors at the show, including 5G Broadcast Collective, CDN Alliance, Datacamp, Eosos, Frequency Networks, Medianet Berlin, Strada, SwXch IO, and Vubiquity, while Benro, Insta360, Robe, The Weather Company, Vecima – plus Yamaha returned to the show for the first time since 2019.
Steve Connolly, Director of IBC, added: “In the last few years, IBC has gone from strength to strength, with exhibitors continuing to find more ways to make the most of the show as we add new features and grow its scope and reach. The feedback we get is incredibly positive, with many seeing IBC evolving as an increasingly important incubator of media tech innovation, as well as maintaining our status as an essential networking destination and source of intelligence on new industry trends and developments.”
All content sessions from IBC 2024 will be made available online following the show.
