The 2022 IBC Conference and Changemaker programmes will take place in the Forum theatre at RAI.
IBC has announced that its annual Conference and its new free Changemaker content programme will offer a full slate of industry leaders and pioneers speaking on media and entertainment’s (M&E’s) most pressing technology issues, developments and innovations as it reconvenes live at the RAI Amsterdam from September 9-12.
Bringing together some of M&Es most influential thought leaders for presentations, panel discussions and technical papers, the Conference and Changemaker content programmes explore the core trends and technologies shaping the future of media, including metaverse, cloud migration, FAST channels, 5G and other areas of rapid innovation. The six leading international bodies that own IBC – IABM, IEEE BTS, IET, RTS, SCTE, and SMPTE – are involved in both programmes.
Michael Crimp, IBC’s Chief Executive Officer, said: “We are thrilled to be able to bring the whole IBC community back live to discuss and gain mission-critical insights into the challenges and opportunities the M&E market faces as it looks to the future. We aim to give as many attendees as possible the chance to attend some of these sessions – whether they opt to go to the paid Conference during the show’s first two days or tap into the free Changemaker sessions on the last two days.”
This year’s two-day IBC Conference (9 and 10 September) is centred on the theme ‘What’s next? Designing the future together’, as the global IBC community gets back to live, in-person networking, learning and collaboration after two years of virtual formats.
Crimp added: “The 2022 IBC Conference boasts a stellar line-up of visionary speakers from some of the world’s biggest media brands. The range of top-quality speakers, in-depth panel discussions and cutting-edge technical paper presentations in store this year really speaks to the advances and changes our industry is seeing today.”
The latest headline Conference speakers to be announced include Dave Duvall, Chief Information Officer, Warner Bros. Discovery, who will be interviewed by Caretta Research Co-founder Rob Ambrose on how two media giants come together from a technical point of view; Deep Bagchee, Chief Product Officer, ITV, who will discuss how Britain’s largest commercial broadcaster plans to supercharge streaming with the launch of ITVX; Faz Aftab, Director of International M&E Content Partnerships, Google TV, who is on a panel addressing the future of linear TV and how it will co-exist with other services; Robert Gelick, Chief Product Officer, Paramount, who will weigh in on the growth and success of FAST channels; Bill Baggelaar, Executive Vice President and Chief Technology Officer of Sony Pictures Entertainment, who joins a panel giving the studio perspective on content creation; and Krystal Mejia, Senior Stream Engineer, Major League Baseball, who is part of a panel looking at the convergence of linear and streaming.
The Technical papers being presented at the Conference include: ‘XR and avatars’, which describes a system for encoding and synthesising facial movements on a superimposed figure; ‘How AI is advancing media production’, looking at the technology’s ability to interpret video images and human speech; ‘The Immersive Olympics’, which looks at the complexity of adding immersive audio to a global sports event; and others that detail cutting-edge technological approaches to real-world challenges.
This year, IBC’s Partners’ Programme is hosting the brand new IBC Changemaker sessions (11 and 12 September), which gathers industry trailblazers such as ACE, Albert, EDCF, #GALSNGEAR, MovieLabs, RISE, Soho Media Club, The Circle, and Women in Immersive Tech to explore topics such as raising equality, advancing sustainability and retaining talent – as well as the latest thinking in creativity and technology.
Crimp concluded: “The Changemaker sessions largely focus on the people side of the business – matters such as culture, diversity, inclusion and approaches that help media companies find and keep the best talent, as well as ways to foster creativity. We want to play our role in driving positive change in media technology, so these new sessions enable the IBC community to learn from those that are pioneering best practices in these areas.”
Speakers featured in the Changemaker sessions include Fathima Beckmann, Senior Vice President of Global Inclusion – International Markets, Paramount, who kicks off the Soho Media Club’s session with an interview on how the global media giant is moving the inclusion and diversity needle, followed by a discussion on ‘making tech more inclusive’, featuring DAZN, Unity and Britbox; Joyce Butler, Chief Human Resources Officer and Senior Vice President, Avid Technology and Pierre Matelart, Chief People Officer of EVS, are on the panel looking at designing a company culture that attracts and retains the right people; Paul Machliss, ACE, Editor, who Hollywood Reporter Tech Editor Carolyn Giardina will interview on pushing the boundaries of creativity; and Lisa Aussieker, Senior Vice President Marketing, Qwilt, who joins the #GALSNGEAR ‘Changing workflow, changing perspectives’ session on women working at the intersection of technology and creativity.
The 2022 IBC Conference and Changemaker programmes take place in the Forum theatre at RAI and Room E102 directly above it.
