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      IBC 2024 draws 45,000+ visitors from 170 countries

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      Thmanyah launches digital platform and satellite channels

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      Red Sea Fund 2024 invites applications for production cycle

      Desert Eagle Films and BUC Studios sign five-year deal for 10 Arab films

      IBC 2025 reveals star-studded conference line-up

      IBC 2025 reveals star-studded conference line-up

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

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      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

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        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

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        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

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        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

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      • Opinion
        Evision’s transformation proves that business acumen and passion drive success

        As AI shapes stories, UAE shapes the rules

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        Bridging the Latency Gap with Broadcast in a Streaming World

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        Evision’s transformation proves that business acumen and passion drive success

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        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

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        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

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        Reviving cultural identity through native storytelling in Abu Dhabi

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      • Interviews
        • All
        • Lounge
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        UAE Pro League flips the field

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        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

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      IBC to consult industry on 2021 physical event plans

      Staff Reporter by Staff Reporter
      April 22, 2021
      in News
      IBC to consult industry on 2021 physical event plans
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      IBC 2021 will create a festival-like experience, making the most of both the inside and outside space at the RAI to enable the industry to come together again in a safe way.

      IBC has set out more details around its plans to bring the content and technology industry together again to discover the future of media and do business face to face. The event is set to lead the way in a new era of inclusive hybrid events, enabling the industry to engage and discover together, whether physically onsite in Amsterdam or online at home. IBC continues to focus on the return of a live event at the RAI in Amsterdam this year on September 10–13, 2021 but also has a fall-back option of December 3–6 2021.

      Michael Crimp, Chief Executive of IBC, said: “The industry is telling us that people are keen to come together again after being apart for a long time. In the coming months, a number of factors will help us decide when the event can happen and in what format. From macro trends such as vaccine roll out and testing, to the willingness of our attendees to travel, we will take all things into consideration as we make those important decisions. We are aiming to create a fresh and valuable event experience that enables the industry to engage and explore the future of media together again in a safe way. We want to gather views from across the IBC community, and that’s why we are launching a visitor survey today and will also roll out a targeted exhibitor survey next week, in partnership with IABM. We all have an opportunity to think differently this year. A good example of this is how we are embracing hybrid/ digital to give IBC more reach than ever before. Also, we are fully prepared to shift to December if that will deliver the safest and most valuable outcome. We would encourage the IBC community to be open to these ideas when they complete the surveys.”

      IBC has selected ExpoPlatform, a powerful AI-powered platform for hybrid and online exhibitions and conferences, to support its digital offering. The move will enable IBC to create a compelling hybrid event that combines the best of the show floor with state of the art online interaction.

      With safety a major consideration in the planning of any physical event in today’s climate, IBC is focusing on how it can create a safe environment that still delivers the value and enjoyment that attendees have traditionally experienced in Amsterdam. Gaining access to IBC 2021 will feel similar to attending a large scale sporting event like the Olympics or an arena rock concert. At such major events, there is a perimeter around the venue at which attendees pass through security, bag checks, and ID/ticket validation. IBC 2021 will use a similar approach with a purpose-built perimeter around the RAI, with multiple entry points where attendees will be processed under Covid-19 health and safety protocols. This means that once within the perimeter, attendees will be free to move around the RAI complex, inside and out, without further physical checks — minimising queues and congestion. Various technology tools will be used, including opt-in facial recognition for contactless registration and badge pickup and Artificial Intelligence to monitor visitor movement and control capacity in all areas.

      Crimp concluded: “We realise that IBC 2021 may be the first large event that many people will attend for some time. Rest assured, we are putting a lot of time and energy into planning what that experience will be like this year. The world is very different from when we all last went to a trade show, and the IBC 2021 experience will reflect that. We have been working closely with the City of Amsterdam and the RAI to ensure attendees can get the most out of IBC 2021 while keeping everyone safe. We have an overriding duty to get this right and to repay the trust that has been placed in us for over 50 years.”

      Tags: AmsterdamfeaturedpostIBCIBC 2021Rai

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