The theme for the event is “Empowering Content Everywhere” with IBC offering attendees an opportunity to connect with their community and discover a new perspective at IBC Showcase, online and on-demand.
The IBC Showcase, a virtual event that is set to take place next week from September 8 to 11, has announced what to expect from the industry’s virtual show.
The event will provide attendees with a place where the latest industry ideas are unveiled, debated and tested, recognising innovation across media and entertainment.
The online event will feature three core components: an Exhibitor Showcase, a programme of presentations and discussions and comprehensive coverage of product launches via the online IBC Daily News site.
The theme for the week is “Empowering Content Everywhere” with IBC offering attendees the opportunity to connect with their community and discover a new perspective at IBC Showcase, online and on-demand.
The Exhibitor Showcase will offer insight into the latest products and solutions through demonstration videos, product launches, press conferences and curated workflow tours. It will feature topic-led workflow tours, where an experienced and knowledgeable tour guide will lead viewers through some of the most pressing issues in the industry today.
These tours will be carefully curated by leading experts from the content and technology industry with the aim of helping attendees navigate this rapidly changing landscape. The tours span four major topic areas: content creation, post production, content supply chain, and direct to consumer.
The Exhibitor Showcase also features Exhibitor A-Z listings from over 1,700 exhibitors. There is also a number of product demonstration videos and new product launches.
New products will also be covered on the IBC Daily News site, which gives insight into the newest launches, announcements and developments within the media technology space, written up by the IBC Daily team.
This year’s IBC content programme is made up of three components: the Exhibitor Programme, the IBC Accelerators, and the Owner Programmes.
The Exhibitor Programme offers insight into media and entertainment’s cutting edge technology and solutions from the industry’s leading providers.
Synamedia will open the programme, offering insight into outsmarting the pirates, which is a challenge broadcasters and content creators across the world are facing.
Intel will discuss product innovations and ecosystem advancements that help overcome visual computing challenges and open up new media opportunities.
Attendees will hear how open source software and industry collaboration is helping to solve media streaming and encoder challenges. This session will include a panel discussion with Amazon, Facebook, Google, Intel, Netflix, and Tencent on AV1 Commercial Readiness.
Wednesday will feature sessions from Red Bee Media, looking at business transformation in an uncertain world. It will contain three interlinked discussions on how business models can be reimagined in a challenging industry, and especially in the wake of Covid-19.
Dell Technologies will lead a session on how leading companies large and small derive more value from technology. Equinix is hosting a panel session looking at edge computing and dynamic infrastructure. The panel, which includes speakers from AWS, Red Bee Media, and Equinix itself, will also discuss multi-vendor strategies, collaboration, and the impact of disruption.
Imagine Communications will welcome Euro Media Group to a session looking at making remote production infrastructure play for top-flight live sports.
Microsoft will open the programme on Thursday offering three sessions, spanning audience engagement, cloud and content creation in the Covid era, and optimising content delivery.
The cloud session includes speakers from MovieLabs, Technicolor, Marvel Studios, Universal Pictures and Avid. For the content delivery session, Microsoft is welcoming speakers from Harmonic, Mediakind, Verizon, Telestream and Haivision.
Firstlight will also offer a session on Thursday, covering the “what” and “why” of personalisation in the growing OTT field. The session will focus on new personalisation paradigms that harness richer sets of metadata to marry personalisation against any number of defined or customised use cases that enhance content discovery and drive user engagement.
Through the Accelerators, multi-company teams come together, led by game-changing broadcasters, studios, platforms and content owners, to develop solutions to use cases working with expert vendors and solutions providers as project ‘participants’. Projects develop over an intensive five months’ project path, culminating in innovative solutions that will be showcased as proof of concepts at IBC Showcase.
The programme has been created by IBC to drive sector-wide digital transformation, where Accelerators demonstrate business value through an open R&D approach, reflecting the value of the industry of standards and best practices.
Challenges in 2020 address many relevant and topical areas, such as industry transformation and transition to IP and cloud workflows, the evolution of 5G, VR/AR/MR, the application of AI in many media processes, visual effects archiving, sustainability and many others.
IBC is owned by six leading international bodies representing both exhibitors and visitors. During IBC’s virtual week, the owners will be providing valuable content as part of the official IBC Showcase programme.
The IABM session is called ‘Charting the Uncharted’, plotting the course for the media technology industry. It draws together experts from all sectors of Broadcast and Media to deliver a compelling virtual event that looks at where the industry is now heading – and how to succeed in the new world.
CEO, Peter White, and head of insight and analyst Lorenzo Zanni, will open the event, sharing IABM’s latest research and analysis of the current state of Broadcast and Media, and how its future is likely to unfold over the coming months and years.
The IEEE Broadcast Technology Society will host a number of sessions during Showcase. This will include a panel discussion of why micro-services and the cloud are a total game-changer in terms of making things work together (September 9 16:00-16:45 BST).
BTS has also partnered with another IBC Owner, SMPTE, to run a panel session on “Escaping the Wild West of multi-vendor cloud services”. This panel will also feature speakers from the EBU, OSA, and MCMA.
This session focusses on real-world use cases showing the state of the industry today that finds itself stitching together ‘best of breed’ solutions from multiple vendors. OSA and EBU have collaborated on a new standard for status reporting and logging that is a crucial step toward making this all work together.
The Benelux branch of the SCTE will host an online lecture, replacing the annual IBC lecture, on September 10 (11:00 – 12:00 BST). The lecture will feature two speakers on ‘5G and extended HFC: the fibre challengers’.