Dubai-based production and rental house, Icon Art Production (IAP), has upgraded its equipment by adding an extensive array of high-end production cameras, dollies, jibs, lights and cranes among other things. The company has invested more than USD 2.7 million on the latest equipment. The decision to buy new equipment was based on an increase in […]
Dubai-based production and rental house, Icon Art Production (IAP), has upgraded its equipment by adding an extensive array of high-end production cameras, dollies, jibs, lights and cranes among other things. The company has invested more than USD 2.7 million on the latest equipment.
The decision to buy new equipment was based on an increase in demand for local and international production of feature films, short films, TV programmes, music videos, TV commercials and live event productions in the UAE.
The company invested in state-of-the-art equipment last year to support up to seven feature films, 30 TV commercials, 10 music video and several corporate films. According to Zakir Hussain, CEO of Ikon Art Production, the company was instrumental in the production of big budget Bollywood film Welcome Back.
Presently we are quite busy with that. We will also begin work on at least two more big productions from India very soon. In fact, we are expecting to shoot 10 Indian films in 2014, which includes an action thriller, he added.
According to Hussain, Icon Art Production offers a one-stop-shop to cater to the production needs of local as well as foreign producers.
With more than seven years experience in the industry, our team understands the requirements of industry, based on which we design a feasible budget for any type of project to assist directors and producers, explains Hussain.
