Abu Dhabi Media Companys production arm Imagenation has been rebranded as Image Nation. The company will also have a new structure that includes two divisions namely, Image Nation Abu Dhabi and Image Nation International. Mohammed Al Otaiba will head the newly-formed Image Nation Abu Dhabi. The announcements were made by Mohammed Al Mubarak, chairman […]
Abu Dhabi Media Companys production arm Imagenation has been rebranded as Image Nation. The company will also have a new structure that includes two divisions namely, Image Nation Abu Dhabi and Image Nation International. Mohammed Al Otaiba will head the newly-formed Image Nation Abu Dhabi. The announcements were made by Mohammed Al Mubarak, chairman of Image Nation, and Michael Garin, CEO of Image Nation.
Our new company structure reflects Image Nations mission to build the foundations of a strong local film industry in the UAE, commented Mohammed Al Mubarak.
Both our local and international activities contribute to the local industry; we are developing projects and talent within the UAE, while supporting them through vital international partnerships and investments.
Garin added that aligning the companys activities under two distinct divisions will help it to better balance our local and international activities.
Over the next few months, we look forward to releasing our first two local films and a number of programmes to help develop local talent, both supported by the resources and knowledge transfer afforded by our international partnerships.
Sea Shadow and horror thriller Djinn are scheduled for release this year.
The division will also lead a number of initiatives geared towards developing local talent both in front of and behind the camera, including internships and casting programs.
Image Nation International will manage the companys strategic relationships with a number of high-profile producers, including Participant Media, Hyde Park Entertainment, Parkes /Macdonald Productions, and Warner Bros.
Through its partnership with Participant Media, Image Nation International co-produced two films currently in strong spots at the US box office: The Help, which spent 25 days at the top of the box office, and Contagion, which opened in the top spot and has grossed nearly $68 million in less than a month in theatres.
A comprehensive new brand for the company will be rolled out over the next few months.
