With production set to start early 2020, the show will highlight the cultural and historic aspects of Saudi Arabia and the Arab region.
Image Nation Abu Dhabi and Saudi Arabia-based Vision Entertainment, a company specialising in creating locally inspired content, have announced a new creative partnership to produce an animated television series.
The Arabic-language television series will centre around dates, the traditional Arab fruit, and will showcase the cultural and historic treasures of Saudi Arabia and the wider Arab region.
The project, tentatively titled Tamr, is currently in pilot production with production slated to begin in 2020.
The partnership with Vision Entertainment is part of Image Nation Abu Dhabi’s foray into Saudi Arabia’s media industry.
Commenting on the partnership, Princess Sarah bint Faisal bin Bandar Al Saud, Executive Producer and co-founder of Vision Entertainment, said: “We set out to create iconic characters that are rooted in our traditions and culture. The palm is such a big part of our history and heritage and the date is a ubiquitous staple in our homes, so we decided to bring the world of dates to life in a fun animated series for the whole family. We are creating this series to embody our rich heritage and culture and hope audiences of all ages across the region will relate to its authentic, homegrown story.”
Ben Ross, Chief Content Officer at Image Nation Abu Dhabi, added: “We are excited to partner with Vision Entertainment on this great project. The region is home to a huge consumer audience with a major appetite for locally made content that represents and resonates with them. Through this partnership, we’re attracting top talent and creating dynamic content.”
Robert Knežević, co-founder and Executive Producer of Vision Entertainment, commented that the team is “taking a holistic brand-building approach to the project”.
“The television series is just the start. We’re creating a 360-degree brand experience with live shows, digital content, mobile games, products and merchandising, even a feature film is in the works. The region is ripe for a truly locally-inspired consumer brand.”
Image Nation Abu Dhabi has announced a number of regional partnerships of late with the most recent being an Original production with VOD service STARZPLAY. The Abu Dhabi media powerhouse also recently released the landmark documentary television series History of the Emirates on local and international channels to commemorate the UAE’s 48th National Day.