The new headquarters also includes the IMI Media Academy, a training facility for media professionals.
IMI, the UAE-based global media powerhouse, has officially moved its headquarters to twofour54’s Yas Creative Hub, occupying an entire building within the creative campus spanning over 16,500 sqm.
The new headquarters, with over 600 media professionals transitioning to the new space, features the IMI Welcome Centre, which includes the IMI News Stand, a curated collection of 1,000 books and the IMI News Lens, an AI-powered immersive news experience.
IMI’s extensive portfolio includes brands such as Sky News Arabia, The National, Al-Ain News and CNN Business Arabic. The company also operates Redbird IMI, a joint investment venture focused on media, sports and entertainment. Additionally, IMI is home to the IMI Media Academy, which provides training programmes to nurture the next generation of media professionals.
With global offices in London, Washington DC, Beirut and Cairo, IMI’s relocation to Yas Creative Hub highlights the growing appeal of Abu Dhabi as a hub for international media organisations.
Mark Whitehead, CEO of twofour54, said: “Abu Dhabi has an established global reputation as a sought-after location for media and TV production. Yas Creative Hub supports this reputation as the ideal destination for businesses looking to tap into the sector’s impressive growth trajectory. IMI’s presence at Yas Creative Hub complements twofour54’s mission to foster a vibrant community of global enterprises, local businesses, and creative talent. We look forward to support them and other media companies choosing Abu Dhabi for their next chapter.”
The campus, home to hundreds of companies, offers state-of-the-art production studios, premium office spaces, networking lounges and environmentally sustainable workspaces designed to inspire creativity and collaboration.
Rani R. Raad, CEO of IMI and President and Operating Partner of Redbird IMI, added: “Our relocation to IMI’s new state-of-the-art headquarters in Yas Creative Hub marks a significant milestone, as we continue to connect people and enrich lives through impactful and innovative storytelling. These modern facilities have provided us with the ideal environment to establish cutting-edge studios and introduce immersive experiences to our guests and employees that will redefine how we create and share stories.
“We are excited to be a key part of Yas’ creative community at twofour54, which thrives on collaboration and forward-thinking ideas.”
