As a FAST channel, DesiPlay TV is completely free and supported by advertisements, making it accessible to audiences from any device or location.
IndiaCast Media Distribution Pvt Ltd, the content asset monetisation arm of TV18 and Viacom18, has announced the launch of DesiPlay TV, a South Asian Free Ad-Supported Streaming Television (FAST) Channel, on the Arabic streaming platform Shahid in HD format. This collaboration between IndiaCast Media and Shahid aims to introduce the realm of Hindi entertainment to global audiences, excluding India.
DesiPlay TV aims to transform the consumption of South Asian content by offering a diverse array of programmes, including movies, drama series, and more, all with English subtitles. Positioned as a FAST channel, it is entirely free and supported by advertisements, ensuring accessibility from any device or location.
Catering to audiences worldwide (except India), DesiPlay TV provides an avenue for South Asian content aficionados to delve into their cultural heritage and explore the multifaceted tapestry of South Asian culture.
Audiences can anticipate a lineup spanning various genres, from timeless Bollywood classics to cutting-edge original series and culturally enriching reality shows. The channel features beloved favourites such as Na Ana Is Des Laado, Uttaran, and Comedy Nights with Kapil.
DesiPlay TV offers free access, allowing viewers to indulge in premium South Asian content without subscription fees. The channel will regularly refresh its content library, ensuring a steady stream of fresh and engaging entertainment to keep viewers enthralled.
Speaking about the deal, Govind Shahi, Executive Vice President, and Head of International Business, IndiaCast Media, said: “We are thrilled to bring DesiPlay TV to South Asian entertainment enthusiasts in the Middle East and around the world. Our partnership with MBC and Shahid is a testament to our commitment to delivering high-quality, accessible content that caters to a global audience. This marks the beginning of an exciting journey, and we look forward to providing an unparalleled viewing experience to fans of quality South Asian entertainment.”
Lina Matta, Director of AVOD at MBC Group, added: “We are excited to introduce DesiPlay TV, a South Asian FAST channel on Shahid, in collaboration with IndiaCast which has proved to be a significant addition to our diverse content offerings. We pride ourselves in delivering high-quality, global entertainment experiences, and DesiPlay TV aligns perfectly with our mission. We look forward to welcoming viewers from around the world to enjoy the rich tapestry of South Asian entertainment, available on Shahid.”