Dubai-based media house Intigral has launched Lamsa, a mobile application designed to encourage children to read and learn the Arabic language in a fun and interactive way. Lamsa is the first digital Arabic app that features a variety of interactive content that are in line with the Arabic culture, language and heritage. The app, specifically […]
Dubai-based media house Intigral has launched Lamsa, a mobile application designed to encourage children to read and learn the Arabic language in a fun and interactive way. Lamsa is the first digital Arabic app that features a variety of interactive content that are in line with the Arabic culture, language and heritage.
The app, specifically developed by Intigral for toddlers and pre-schoolers was launched at the first Reading Forum for Children in Jeddah. Key features include stories, rhymes, songs, games and puzzles all relating to Arab culture, and Arabic traditions. Lamsa is Saudis first interactive kids app published by Kadi & Ramadi, a leading Saudi publisher specialising in childrens literature.
The Lamsa app is available to all STC customers and is compatible with any smart mobile that supports Java and Android applications, BlackBerry operating system, and IOS.
Badr Ward, Lamsa’s CEO, commented: “We are delighted to see young Saudi children reading and interacting with this first of its kind Saudi children interactive story, inspired and created here by local talent in Saudi Arabia. It is important for us to instill the love of reading in our children, but it needs to be full of fun and engagement, and thats what Lamsa is all about. The launch of this unique interactive story is the beginning of a strategic partnership with Kadi and Ramadi to avail a wide collection of rich and exclusive stories and educational games on Lamsa, in line with the Saudi culture and heritage.”
Dr. Ismaeel Makdisi, Intigrals Acting CEO, commented: Today kids are well-acquainted with the use of smart phones, tablets and similar devices at a very early age, thanks to advanced technology and its easy-to-use features. We have designed this product keeping in mind the development and education needs of the children in Saudi Arabia. It specifically helps teach Arabic speaking children about their culture, heritage and religious values in a fun, safe and interactive way.