The DSP platform will include cost per action and cost per lead bidding, models and will offer programmatic direct buy solutions to advertisers, media buying agencies, and brands.
Lebanon-based JGroup and Dubai-based FoxPush, which provides a full-stack solution for publishers and digital advertisers, have announced the launch of world’s first Arabic performance-based Demand-side Platform (DSP).
This launch represents the second phase of the partnership between JGroup and FoxPush which centres on unlocking possibilities for advertisers, media agencies, and brands worldwide while creating a strong global footprint within the digital advertising industry.
As the first Arabic DSP in the market, the solution will include cost per action (CPA) and cost per lead (CPL) buying models to cater to the length and breadth of unique and targetted requirements of the brands, advertisers, and media buying agencies.
The DSP offers programmatic direct-buy solutions to customers and is linked to premium publishers across GCC as well as to over 50 prominent supply-side platforms (SSPs) worldwide.
DSP is a software solution used by advertisers and media buying agencies to efficiently purchase videos, mobile, display, and search ads in an automated fashion. JGroup and FoxPush amplify the performance level of a DSP, especially to target and capture the mind space of Arabic audiences.
Recently, JGroup announced an investment of $15m in FoxPush which launched a programmatic performance technology platform that delivers qualified leads to brands with an aim to increase the performance of their website and the efficiency of their targeted digital campaigns.
At present, FoxPush owns a data management platform and is a rich source of curated data for the Arabic audience and its publisher side solutions are used by over 50,000 websites worldwide. By leveraging its advanced suite of solutions, FoxPush can reach three out of five people living in the Middle East and North Africa region.
Advertisers, brands, and media buying agencies will be able to access the new DSP from Jan 2021, however, JGroup and FoxPush are open to creating accounts for selected brands or advertisers.
Commenting on the launch, Imad Jomaa, Founder and President of JGroup said: “Digital consumers are swiftly changing the dynamics of advertising across the globe. Advertisers, media buying agencies and brands are expected to interact with digital consumers at every touchpoint to ensure they secure the top of mind brand recall. With the world’s first Arabic DSP, we enable a brand to achieve this part of the customer journey with ease, especially when they want to focus on the Arabic-speaking audience.”
Jomaa added: “The launch of the first Arabic DSP in the world is a milestone achievement not only for us but for the whole advertising industry. It helps, supports and motivates all of us to broaden our offerings to the Arabic-speaking demographic and elevate the engagement level of digital advertising.”
Ahmed Elsayed, Co-Founder, and COO at FoxPush remarked: “Launching the first Arabic DSP in the world is a moment of pride for us at FoxPush. It is a game-changing solution that is engineered to cater to the Arabic audience and truly focusses on their needs and demands. There are over 420m Arabic-speaking people in the world and our Arabic DSP will enable brands and advertisers to help reach out to this wide demographic through the power of mobile, video and display. The solution has the capabilities to drive the wave of transformation forward within the digital advertising industry.”
