MBC Group and X-Management LLC have united in a strategic partnership to bring the first Arab Mixed Martial Arts (MMA) Grand Prix to the Middle East. The championship action began last Friday, 7 September in Amman, Jordan, and will be aired on 17 September on MBC Action. Desert Force MMA Championship is the first Middle […]
MBC Group and X-Management LLC have united in a strategic partnership to bring the first Arab Mixed Martial Arts (MMA) Grand Prix to the Middle East. The championship action began last Friday, 7 September in Amman, Jordan, and will be aired on 17 September on MBC Action.
Desert Force MMA Championship is the first Middle Eastern Platform for aspiring MMA athletes to face-off regional and international fighters or the title of Middle East Desert Force Champion. The event aims to promote Arab mixed martial artists with the opportunity to showcase their skills on a regional and global level. The championship will be aired on MBC Action, the only Channel in the Middle East dedicated to young Arab males.
Speaking of the partnership, Ali Jaber, group TV director at MBC Group, said: We have seen a steady increase in the popularity of action-packed shows within this category on MBC Action. Our offering of the latest in high-octane Western shows was enjoyed by the young Arab youth for many years. However, and considering the Channels recent shift to homegrown productions, we have decided to partner with Desert Force MMA to meet our viewers expectations, through the regions first-ever MMA Grand Prix.
The Championship will host an initial series of four events per year; based on a knock-out structure, called the Grand Prix. The fighters will come from across the Arab World, with participating countries including Bahrain, Egypt, Iraq, Jordan, KSA, Kuwait, Lebanon, Morocco, Palestine, Sudan, Syria, Tunisia and the UAE.
Zaid Mirza, chairman and CEO of X-Management LLC, said: Our partnership with MBC Action adds a lot of weight for the expansion of the world’s fastest growing sport in the Middle East. We work closely together to revolutionise MMA in the region, and discover the best of Arab MMA talents, and ultimately promote them on a wider Global level. After the nation-wide success of the first fight, we now look forward to sharing it across the Middle East through MBC Action.
