Catering to its Pan Arab audience, the official Arabic language WWE website has now gone live!
Catering to its Pan Arab audience, the official Arabic language WWE website has now gone live!
Following the strategic partnership between WWE and MBC Group that was announced during a press conference last February at the Burj Khalifa in Dubai, in the presence of some of the WWE Superstars, MBC Group seized the opportunity to Arabise what is reportedly one of the most viewed worldwide websites and cater to its regional audience needs. The URL for the new Arabic website is arabia.wwe.com.
The Arabic website includes content from the WWEs main website www.wwe.com such as the latest videos, images and news updates, in addition to exclusive local language content and competitions tailor-made for the region.
The Arabic website includes content from the WWEs main website www.wwe.com such as the latest videos, images and news updates, in addition to exclusive local language content and competitions tailor-made for the region.
WWE is popular in this region and a reportedly significant portion of the global audience stems out of the Middle East alone. MBCs decision to develop a website that is catered exclusively to the audience in this region, communicating to them in their own language, comes as a result of the popularity of WWE amongst MBCs audience.
It is also worth mentioning that MBC Action, the action-packed channel targeting young Arabic males, part of MBC Group, airs all the latest WWE action including WWE Raw, WWE Afterburn and WWE Superstars.
