MBC showcased its High Definition offerings ahead of the official July 1 launch to industry professionals at its headquarters in Dubai Media City along with “Technosat”, the partner company supplying the set up boxes. At the beginning of the launch event, Mazen Hayek, official spokesman and Group Director of Public Relations and Commercial at MBC […]
MBC showcased its High Definition offerings ahead of the official July 1 launch to industry professionals at its headquarters in Dubai Media City along with “Technosat”, the partner company supplying the set up boxes.
At the beginning of the launch event, Mazen Hayek, official spokesman and Group Director of Public Relations and Commercial at MBC Group welcomed the audience and explained the importance of this move to millions of MBC viewers, as well as to partners, advertisers, and producers, noting that it also reflects the Group’s commitment to provide the latest technology, with the best television content, in quantity and quality and performance.
Hayek also praised the importance of MBCs partnership with Technosat which supplies HD receivers for a high-resolution transmission system.
Technosat boss Irshad Contractor handed over a 24k gold plated set top box to Sam Barnett, COO of MBC at the event.
Following MBCs announcement at its Dubai Media City facility, guests moved on to a separate Technosat event that was hosted at Atlantis, The Palm, where the companys ICHD platform was launched.
