Under the agreement, MBC3 will have the first free-to-air run in the region for a minimum of 350 episodes of Nickelodeon shows per year.
MBC Group has announced the renewal of its content licensing agreement with Paramount Global Content Distribution. This extension ensures the continuation of Nickelodeon titles on MBC Group platforms for an additional three years. This renewal solidifies MBC Group’s commitment to providing high-quality children’s entertainment across multiple platforms, including television and video-on-demand (VoD).
Nickelodeon, an internationally renowned entertainment brand under the Paramount Global umbrella, specialises in creating a diverse array of family-friendly programming, feature films, and fun content for children.
Commenting on the agreement, Ashraf Younis, Director of MBC3, of MBC Group, said: “We are delighted to renew our partnership with Paramount Global and continue delivering exceptional content to our young viewers. This extension for the next three years represents our shared commitment to delivering high-quality entertainment across traditional broadcasting and digital platforms in the MENA region. We also look forward to creating even more engaging experiences through other offerings, such as licensing and merchandising.”
Matthew Downer, SVP of Regional TV Licensing, Paramount Global Content Distribution, added: “We are thrilled to renew our licensing deal with MBC Group. We hope that this top-quality content continues to entertain audiences in the Middle East and North Africa.”
As part of this renewed partnership, MBC Group will maintain its commitment to providing exclusive first-run content on its children’s free-to-air TV channel, MBC3. This will include a minimum of 350 episodes each year, featuring beloved shows like PAW Patrol, The Loud House, SpongeBob SquarePants, and Blaze and the Monster Machines, among others. Meanwhile, Nickelodeon titles newly coming to MBC3 include The Patrick Star Show, Middlemost Post, and Rise of the Teenage Mutant Ninja Turtles.
In addition to traditional television broadcasting, Nickelodeon content will continue to be available on the Arabic streaming platform Shahid, where it will be presented in both English and French. Young viewers can look forward to accessing a plethora of titles on-demand, including Dora the Explorer, Shimmer and Shine, The Loud House, and Bubble Guppies.
Bassel Ghoussainy, Head of Licensing at MBC Group, stated: “Our commitment to providing quality entertainment experiences extends beyond broadcasting. The partnership renewal with Paramount Global Content Distribution will also include an extension of both companies’ collaboration on licensing and merchandising (L&M). By leveraging the popularity of the shared content between MBC Group and Paramount Global, we aim to continue creating exciting activations and offerings for young fans to engage with their favourite animated characters and related Nickelodeon brands through a wide range of licensed products and merchandise items.”
