• Latest
  • Trending
  • All
  • News
  • TV/Radio Deals
  • Film partnerships
  • New appointments
  • Production
  • TV Channels
MBC Group streamlines playout with Imagine Comms’ solution

MBC Group streamlines playout with Imagine Comms’ solution

March 31, 2021
Auto Draft

Grass Valley and Daktronics forge strategic partnership

July 14, 2025
Ad 1
Asharq News revamps ‘Da’erat Asharq’ with new format

Asharq News revamps ‘Da’erat Asharq’ with new format

July 14, 2025
Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

July 14, 2025
Huawei expands in-car content offerings with Anghami and Nabd partnerships

Huawei expands in-car content offerings with Anghami and Nabd partnerships

July 14, 2025
Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

July 14, 2025
Twitch launches Arabic RTL interface to expand accessibility

Twitch launches Arabic RTL interface to expand accessibility

July 14, 2025
STC lands first Bahraini submarine cable system

STC lands first Bahraini submarine cable system

July 14, 2025
Arab Podcast Programme showcases emerging regional talent in first week

Arab Podcast Programme showcases emerging regional talent in first week

July 14, 2025
Arabic Netflix series ‘Catalog’ to premiere on July 17

Arabic Netflix series ‘Catalog’ to premiere on July 17

July 14, 2025
Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

July 13, 2025
Firefly Aerospace files for IPO, plans listing on Nasdaq

Firefly Aerospace files for IPO, plans listing on Nasdaq

July 13, 2025
CineMart calls for project submissions for 43rd edition

CineMart calls for project submissions for 43rd edition

July 12, 2025
  • Advertise
  • Subscribe
  • Magazine Archive
  • Directory
  • Contact
Tuesday, July 15, 2025
BroadcastPro ME
  • News
    • All
    • Analyst Reports
    • AV
    • Cinema Theatres
    • Esports
    • Film partnerships
    • International News
    • Mergers/Acquisitions
    • New appointments
    • OTT/Video Streaming
    • Podcasting
    • Production
    • Satellite/Broadcasting
    • Satellite/Comms
    • TV/Radio Deals
    Auto Draft

    Grass Valley and Daktronics forge strategic partnership

    Asharq News revamps ‘Da’erat Asharq’ with new format

    Asharq News revamps ‘Da’erat Asharq’ with new format

    Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

    Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

    Huawei expands in-car content offerings with Anghami and Nabd partnerships

    Huawei expands in-car content offerings with Anghami and Nabd partnerships

    Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

    Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

    Twitch launches Arabic RTL interface to expand accessibility

    Twitch launches Arabic RTL interface to expand accessibility

    STC lands first Bahraini submarine cable system

    STC lands first Bahraini submarine cable system

    Arab Podcast Programme showcases emerging regional talent in first week

    Arab Podcast Programme showcases emerging regional talent in first week

    Arabic Netflix series ‘Catalog’ to premiere on July 17

    Arabic Netflix series ‘Catalog’ to premiere on July 17

    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

    Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

    Trending Tags

    • broadcast
    • MENA broadcast
    • ConnecTech2019
  • Tech Features
    • All
    • CASE STUDIES
    • New Media
    • REVIEWS
    • TV/Radio Deals
    • Updates from FOMEX
    • Virtual Production Series
    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Breaking free from the hardware cycle: Cloud collaboration in post-production

    Playing to win

    Playing to win

    The expanding role of AI in broadcast

    The expanding role of AI in broadcast

    The power of podcasts and audio streaming in MENA

    The power of podcasts and audio streaming in MENA

    Tech strategies for an evolving modern MENA media ecosystem

    Tech strategies for an evolving modern MENA media ecosystem

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part III

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part II

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    SMF and FOMEX bring top industry leaders together in Riyadh – Part I

    Transforming the entertainment experience with tech

    Transforming the entertainment experience with tech

    Trending Tags

    • Videos
      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

      Reema Omari

      Reema Omari on Universal Satcom’s growth and connectivity solutions

      Mustafa Afifi

      Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

      Don

      ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

      KSASummit

      Transforming Arabic Content: Studios, Producers and Regional Impact

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

    • Opinion
      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Survival of the Smartest: Cloud Playout as a Strategic Weapon

      Bridging the Latency Gap with Broadcast in a Streaming World

      Bridging the Latency Gap with Broadcast in a Streaming World

      YouTube in Ramadan: The silent giant

      YouTube in Ramadan: The silent giant

      Evision’s transformation proves that business acumen and passion drive success

      Sport’s Growing Grip on MENA Media

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

      Integrate ME 2023 brings its inaugural edition to successful conclusion

      Empowering the next generation of content creation and live broadcasting with AV PRO

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

      Reviving cultural identity through native storytelling in Abu Dhabi

      Reviving cultural identity through native storytelling in Abu Dhabi

      Why it’s game on for broadcasters of live sport

      Why it’s game on for broadcasters of live sport

      Evision’s transformation proves that business acumen and passion drive success

      Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

    • Interviews
      • All
      • Lounge
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      All eyes on AIUIa

      All eyes on AIUIa

      Grass Valley scales up with software and IP workflows

      Grass Valley scales up with software and IP workflows

      Breaking barriers, building futures: The new face of IABM

      Breaking barriers, building futures: The new face of IABM

      New Leadership, Same Strategy, Sharpened Focus

      New Leadership, Same Strategy, Sharpened Focus

      Creating Captain Shedeed: A superhero with Arab roots

      Creating Captain Shedeed: A superhero with Arab roots

      UAE Pro League flips the field

      UAE Pro League flips the field

      Bringing the wild to the Middle East

      Bringing the wild to the Middle East

      Shades of success

      Shades of success

      Navigating the news wave

      Navigating the news wave

    • Products
    • Magazine Archive
      • BroadcastPro ME Magazine
      • PRO Directory
    • Events
      • News from Events
      • Upcoming Events
      DICM

      DICM

      IBC Show

      IBC 2025

      MPTS

      CABSAT2025

      CABSAT2025

      NAB Show

    No Result
    View All Result
    BroadcastPro ME
    • News
      • All
      • Analyst Reports
      • AV
      • Cinema Theatres
      • Esports
      • Film partnerships
      • International News
      • Mergers/Acquisitions
      • New appointments
      • OTT/Video Streaming
      • Podcasting
      • Production
      • Satellite/Broadcasting
      • Satellite/Comms
      • TV/Radio Deals
      Auto Draft

      Grass Valley and Daktronics forge strategic partnership

      Asharq News revamps ‘Da’erat Asharq’ with new format

      Asharq News revamps ‘Da’erat Asharq’ with new format

      Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

      Honor of Kings World Cup set to kick off in Riyadh with $3m prize pool

      Huawei expands in-car content offerings with Anghami and Nabd partnerships

      Huawei expands in-car content offerings with Anghami and Nabd partnerships

      Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

      Ti22 Films and OSN announce new culinary show ‘Ditch The Silver’

      Twitch launches Arabic RTL interface to expand accessibility

      Twitch launches Arabic RTL interface to expand accessibility

      STC lands first Bahraini submarine cable system

      STC lands first Bahraini submarine cable system

      Arab Podcast Programme showcases emerging regional talent in first week

      Arab Podcast Programme showcases emerging regional talent in first week

      Arabic Netflix series ‘Catalog’ to premiere on July 17

      Arabic Netflix series ‘Catalog’ to premiere on July 17

      Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

      Kino Lorber acquires Gaza documentary ‘Put Your Soul on Your Hand and Walk’

      Trending Tags

      • broadcast
      • MENA broadcast
      • ConnecTech2019
    • Tech Features
      • All
      • CASE STUDIES
      • New Media
      • REVIEWS
      • TV/Radio Deals
      • Updates from FOMEX
      • Virtual Production Series
      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Breaking free from the hardware cycle: Cloud collaboration in post-production

      Playing to win

      Playing to win

      The expanding role of AI in broadcast

      The expanding role of AI in broadcast

      The power of podcasts and audio streaming in MENA

      The power of podcasts and audio streaming in MENA

      Tech strategies for an evolving modern MENA media ecosystem

      Tech strategies for an evolving modern MENA media ecosystem

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part IV

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part III

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part II

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      SMF and FOMEX bring top industry leaders together in Riyadh – Part I

      Transforming the entertainment experience with tech

      Transforming the entertainment experience with tech

      Trending Tags

      • Videos
        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        FOR-A’s award-winning HVS-Q12: A quantum leap in switcher design

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Ignacio Gonzalez-Nuñez on Eutelsat’s new offering and market leadership

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Francesco Cataldo on iKO Media Group’s CABSAT showcase and broadcast trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Deepraj Sandhar on Ross Video’s Middle East growth and broadcast tech trends

        Reema Omari

        Reema Omari on Universal Satcom’s growth and connectivity solutions

        Mustafa Afifi

        Mustafa Afifi of Rivada Space on Outernet’s impact in the Middle East

        Don

        ST Engineering iDirect CEO Don Claussen on Mideast ties and satellite strategy

        KSASummit

        Transforming Arabic Content: Studios, Producers and Regional Impact

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

        Bringing Real-Time Audience Insights to Linear Broadcast TV – A First and Exclusive

      • Opinion
        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Survival of the Smartest: Cloud Playout as a Strategic Weapon

        Bridging the Latency Gap with Broadcast in a Streaming World

        Bridging the Latency Gap with Broadcast in a Streaming World

        YouTube in Ramadan: The silent giant

        YouTube in Ramadan: The silent giant

        Evision’s transformation proves that business acumen and passion drive success

        Sport’s Growing Grip on MENA Media

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        MEASA’s media and communications innovations set new benchmarks beyond regional boundaries

        Integrate ME 2023 brings its inaugural edition to successful conclusion

        Empowering the next generation of content creation and live broadcasting with AV PRO

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Decoding the Ramadan Drama Phenomenon: What Makes a Winner?

        Reviving cultural identity through native storytelling in Abu Dhabi

        Reviving cultural identity through native storytelling in Abu Dhabi

        Why it’s game on for broadcasters of live sport

        Why it’s game on for broadcasters of live sport

        Evision’s transformation proves that business acumen and passion drive success

        Saudi Arabia emerges as the epicentre of Media & Entertainment in 2025

      • Interviews
        • All
        • Lounge
        Sand, sweat and high stakes

        Sand, sweat and high stakes

        All eyes on AIUIa

        All eyes on AIUIa

        Grass Valley scales up with software and IP workflows

        Grass Valley scales up with software and IP workflows

        Breaking barriers, building futures: The new face of IABM

        Breaking barriers, building futures: The new face of IABM

        New Leadership, Same Strategy, Sharpened Focus

        New Leadership, Same Strategy, Sharpened Focus

        Creating Captain Shedeed: A superhero with Arab roots

        Creating Captain Shedeed: A superhero with Arab roots

        UAE Pro League flips the field

        UAE Pro League flips the field

        Bringing the wild to the Middle East

        Bringing the wild to the Middle East

        Shades of success

        Shades of success

        Navigating the news wave

        Navigating the news wave

      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events
        • News from Events
        • Upcoming Events
        DICM

        DICM

        IBC Show

        IBC 2025

        MPTS

        CABSAT2025

        CABSAT2025

        NAB Show

      No Result
      View All Result
      BroadcastPro ME
      No Result
      View All Result
      AMT Ad ibc Ad
      Home News

      MBC Group streamlines playout with Imagine Comms’ solution

      Staff Reporter by Staff Reporter
      March 31, 2021
      in News, TV/Radio Deals
      MBC Group streamlines playout with Imagine Comms’ solution
      ShareTweetPostEmail

      The first phase of the playout centre is equipped to deliver 11 premium HD channels, with full N+N redundancy and seamless failover.

      MBC Group has gone live as part of the first phase with a playout infrastructure from Imagine Communications. MBC collaborated over an extended period with Imagine to achieve the broadcaster’s goals of creating a highly efficient playout automation environment that protects revenue streams through multiple, interlocking redundancies, while providing opportunities for future expansion.

      To deliver both the cost-effectiveness and operational flexibility that MBC Group sought, the entire solution at the broadcaster’s headquarters in Dubai Media City has been implemented in software running on COTS hardware. Pivotal to the installation is Imagine’s scalable Version modular playout solution, which allows MBC to quickly and cost-effectively add new channels to meet its changing business needs, while enabling the addition of new functionalities without disruption to the broadcaster’s daily operations.

      Commenting on the development, Nader Mokhtar, Director of MCR, Broadcast and STB Technology at MBC Group said: “MBC is a market-leading broadcaster, and we intend to continue to grow. Central to our planning is a highly automated playout operation, which provides a high level of security and resilience, and allows us to maximise our revenues across multiple platforms. Imagine Communications impressed us with a detailed proof of concept that demonstrated that their dedicated regional team really understood our long-term requirements, and could deliver an agile, scalable solution that would match our needs.”

      The modular nature of Versio enables media companies to choose from an industry-leading variety of functionality on an as-needed basis. Via Versio Graphics, MBC can leverage Adobe After Effects to create and modify sophisticated graphics in real-time, even while on-air. The touchscreen-based Versio Master Control Surface (MCS) provides live control for all functionality, simplifying and streamlining MBC’s workflow from creation to air.

      Mokhtar added: “An important requirement was to integrate After Effects into the workflow to deliver outstanding on-air graphics, synonymous with the MBC brand. Imagine Communications understood those requirements and has provided a tightly integrated, highly resilient and scalable end-to-end playout infrastructure that can grow as our needs change.”

      The first phase of the playout centre is equipped to deliver 11 premium HD channels, with full N+N redundancy and seamless failover. Centralised control of the Versio playout channels, graphics and master control, as well as all third-party devices, is handled by Imagine’s field-proven ADC automation. Versio IOX high-performance storage delivers large-scale shared storage for all content and playback and provides an environment in which third-party software tools can be readily incorporated.

      Imagine Communications’ Nexio+ AMP video servers manage content ingest with content workflows controlled using the Nexio Motion workflow orchestrator, in conjunction with the Versio IOX shared storage. The software-defined architecture provides interfaces to a number of external networks, including traffic and scheduling, as well as data sources for the on-air graphics.

      Source material and live feeds are delivered as SDI signals, which can be seamlessly switched in the Imagine Platinum IP3 router ― ensuring fault-free delivery with minimum latency. The Platinum IP3 integrated multiviewer functionality provides MBC with a highly reliable and space-saving monitoring solution.

      Anas Hantash, Head of the Middle East, South Asia and North Africa for Imagine Communications, commented: “This is a significant project for the region and indeed for Imagine. It’s a groundbreaking playout platform for MBC, which delivers excellent production values and precision playout with extremely high reliability. Our software approach means MBC can scale the solution almost infinitely, in terms of the number of channels, its geo-diversity, and where required, additional functionality. All this in a solution that comfortably meets MBC’s CAPEX and OPEX targets, while establishing a strong platform for growth in the future.”

      Hantash added: “I’m extremely proud of the journey we have taken with MBC’s experts. We worked closely as a team to first identify all the business workflow challenges and then to explore areas of improvement. The conclusion is the implementation of a state-of-the-art solution that addresses MBC’s business needs today and enables a smooth future expansion for the next phases of their business growth.”

      The new system contract was awarded to Imagine Communications in May 2020, commissioned in late 2020 and went on air in March 2021.

      Tags: COTSfeaturedpostImagine CommunicationIntegrated Software SolutionMBC Group

      Related Posts

      TwelveP Animation expands kids’ content lineup on Shahid

      TwelveP Animation expands kids’ content lineup on Shahid

      July 8, 2025
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      June 23, 2025
      MBC Group shines at 2025 Al Dana Drama Awards with hit Saudi series

      MBC Group shines at 2025 Al Dana Drama Awards with hit Saudi series

      June 18, 2025
      Shahid and e& Egypt partner to boost digital entertainment

      Shahid and e& Egypt partner to boost digital entertainment

      June 16, 2025
      Shahid releases Egyptian drama ‘Harb El-Gebaly’

      Shahid releases Egyptian drama ‘Harb El-Gebaly’

      May 22, 2025
      Playing to win

      Playing to win

      May 22, 2025

      Related News

      TwelveP Animation expands kids’ content lineup on Shahid

      TwelveP Animation expands kids’ content lineup on Shahid

      July 8, 2025
      Sand, sweat and high stakes

      Sand, sweat and high stakes

      June 23, 2025
      MBC Group shines at 2025 Al Dana Drama Awards with hit Saudi series

      MBC Group shines at 2025 Al Dana Drama Awards with hit Saudi series

      June 18, 2025
      Shahid and e& Egypt partner to boost digital entertainment

      Shahid and e& Egypt partner to boost digital entertainment

      June 16, 2025
      Shahid releases Egyptian drama ‘Harb El-Gebaly’

      Shahid releases Egyptian drama ‘Harb El-Gebaly’

      May 22, 2025
      Playing to win

      Playing to win

      May 22, 2025
      More Related News

      BroadcastPro ME

      • About
      • Advertise
      • Subscribe
      • Magazine Archive
      • Directory
      • Contact
      • Privacy

      Follow us on Social Media

      No Result
      View All Result
      • News
      • Tech Features
      • Videos
      • Opinion
      • Interviews
      • Products
      • Magazine Archive
        • BroadcastPro ME Magazine
        • PRO Directory
      • Events

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      Social Media Auto Publish Powered By : XYZScripts.com